Sales Manager

Swickard Redwood City Corporation, d/b/a Landrover Redwood City,Redwood City, CA
just nowOnsite

About The Position

At Swickard, hospitality drives performance. At Land Rover Redwood City, our Sales Manager sets the tone for the showroom. This role is about disciplined execution, coaching elite talent, protecting gross, and delivering a premium guest experience aligned with one of the world’s most iconic luxury brands. If you value structure, accountability, and leading from the front — you will thrive here. About Us Swickard Auto Group is a hospitality company that happens to sell cars. Across 40+ rooftops, we scale performance through standards, training, and repeatable processes. Land Rover Redwood City represents a globally recognized luxury brand serving a discerning Silicon Valley clientele. Our guests expect professionalism, clarity, and white-glove service at every step.

Requirements

  • 3+ years of automotive sales leadership experience (luxury or high-line preferred)
  • Strong desking and negotiation expertise
  • Proven track record of driving gross and volume
  • Ability to coach, mentor, and hold teams accountable
  • Data-driven mindset with comfort managing KPIs
  • Professional presence aligned with a luxury brand
  • Valid driver’s license with clean driving record

Responsibilities

  • Manage daily showroom operations and sales floor performance
  • Desk and structure deals while protecting gross profit
  • Coach and develop Sales Consultants to improve closing ratios and CSI
  • Drive new and pre-owned sales performance
  • Monitor CRM compliance, appointment show rates, and follow-up standards
  • Ensure seamless handoffs to F&I and delivery teams
  • Align inventory strategy, pricing, and merchandising with market demand
  • Reinforce Land Rover brand standards and hospitality expectations

Benefits

  • Medical, dental, and vision insurance
  • 401(k) plan
  • Paid time off and holidays
  • Career advancement within Swickard’s growing platform
  • Employee vehicle purchase and service discounts
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