Sales Manager UK and Ireland

gewissspa • Saint Ives, AL

1d

About The Position

GEWISS is an Italian multinational company that operates internationally in the development of technological solutions and innovative services for home & building automation, energy protection and distribution, electric mobility and smart lighting. The company's history is rooted in a successful entrepreneurial path, born from the revolutionary intuition of the use of technopolymer in electrical systems and guided by the values of integrity, culture of excellence and sustainability. GEWISS is experiencing a moment of exciting and ambitious growth to be increasingly managerial, international, digital and sustainable. For this reason, they need the best talents to walk alongside them, supporting together this process of continuous evolution.

Requirements

• Full responsibility for revenue, margin, and channel execution across the UK & Ireland.
• Lead Indirect, Direct, and OEM channels.
• Drive commercial governance.
• Transition the organisation from a sell in model to a sell out, specification led business.
• Build and lead a Business Development & Specification team focused on generating demand through installers, end clients, consultants, and architects.
• Revenue growth and gross margin delivery.
• Sell out vs. sell in performance; POS data accuracy and coverage.
• Specification pipeline value and conversion rate.
• OEM contract growth and renewal success.
• Price realisation and discount discipline.
• Forecast accuracy and CRM compliance.

Nice To Haves

• The role builds and leads a Business Development & Specification team focused on generating demand through installers, end clients, consultants, and architects.

Responsibilities

• Full accountability for UK & Ireland topline, gross margin, and contribution.
• Set and execute the commercial plan, including pricing architecture, margin controls, discount governance, and rebate frameworks.
• Lead the monthly forecasting cycle, demand planning inputs, and risk/opportunity management.
• Govern price realisation and enforce disciplined commercial approvals.
• Lead negotiations with distributor groups, manage national agreements, and drive sell out activation, training, POS visibility, and promotional governance.
• Develop frame agreements, manage project pursuit, and ensure commercial consistency across major contractors, FM providers, and large end users.
• Own OEM commercial frameworks, value engineering programmes, technical alignment, service levels, and long term supply agreements.
• Build a high performing BD/Specification team to generate and secure specifications with installers, end clients, consultants, architects, and design houses.
• Create and deploy a specification playbook including qualification criteria, CPDs, technical submittal standards, and design in value propositions.
• Ensure strong pipeline discipline, clear stage gates, conversion reporting, and alignment with CRM processes.
• Drive measurable uplift in pull through, conversion rate, and win rate for strategic segments.
• Establish commercial KPIs that prioritise sell out visibility and POS data rather than shipment volume.
• Deploy tools, dashboards, and processes for tracking POS, installation volumes, and pipeline health.
• Realign sales incentives, rebate schemes, and distributor programmes to reward pull through and specification wins.
• Drive cultural shift across the sales function toward market activation and installed base ownership.
• Lead negotiations on all national commercial agreements, including distributor frameworks, OEM MSAs, end client tenders, and project specific commercial terms.
• Work closely with Finance and Legal on price protection, indexation, payment terms, credit exposure, liability provisions, and risk mitigation.
• Ensure compliance with competition law, tender rules, delegated authorities, and internal governance standards.
• Personally manage top national accounts across Wholesale, OEM, and strategic End Client/Consultant segments.
• Implement joint business plans (JBPs), quarterly business reviews (QBRs), and structured performance tracking.
• Build strong senior level relationships to position the business as a long term technical and commercial partner.
• Lead Regional Sales, National Accounts, OEM, and BD/Specification teams with clear KPIs and accountability.
• Recruit, develop, and performance manage teams to build strong commercial capability.
• Implement structured coaching, succession planning, and skills uplift for consultative selling, value selling, and negotiation.
• Build a high performance culture with clarity, discipline, and ownership.
• Provide continuous insight on competitor activity, market pricing, technology shifts, standards, and regulatory changes.
• Collaborate with Product Management and Marketing to refine category priorities, launch plans, and segment strategies.
• Support NPD and price positioning through market research, installer feedback, and OEM collaboration.

Benefits

• A stimulating and dynamic environment that will allow you to confront talented professionals and projects increasingly digital and innovative.
• Autonomy and responsibility, because getting involved is the first step to make a difference.
• Continuous training and career opportunities. You will have constantly updated multimedia training content. Your results will guide your growth path.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed