Sales Manager, Group & Event Management (GEM),

Pursuit Collection•Banff, AB

22d•Onsite

About The Position

The Sales Manager, Group & Event Management (GEM) is responsible for driving revenue growth through strategic sales and account management, client development, and team performance. This role focuses on group and event sales, prospecting, conversion, and growth across the corporate and wedding markets for the Banff Jasper Collection. The Sales Manager is accountable for achieving and exceeding sales targets, strengthening client relationships, and ensuring a seamless transition from sales to planning through effective collaboration with the planning team. This role also plays a key part in optimizing sales processes and contributing to the evolution of team strategies. This is a full-time, in-person position located in Banff.

Requirements

2–5+ years of experience in sales, with strong background in hospitality and events with proven knowledge of the Banff/Jasper market.
Proven ability to drive revenue growth and manage a sales pipeline from prospecting through close.
Strong client relationship management and negotiation skills.
Ability to balance multiple priorities in a fast-paced environment.
Strong communication and interpersonal skills, with the ability to influence and collaborate across teams.
Highly organized with strong attention to detail and process orientation.
Proficient in Microsoft Office (Windows environment).
Valid Alberta Class 5 driver’s license (or equivalent).

Nice To Haves

Experience working with corporate, incentive, association, or wedding markets is an asset.
Experience with Delphi, Salesforce, or similar CRM/event systems considered an asset.

Responsibilities

Own and drive sales performance for key accounts, corporate and event business within assigned markets, including lead generation, proposal development, and contract execution.
Contribute to the development and execution of strategic sales plans to achieve and exceed annual revenue targets.
Prospect and secure new business across Key Accounts, Corporate/Incentive, Association, and Wedding segments, while owning performance and growth within assigned markets.
Identify and grow key accounts, driving repeat business and long-term client partnerships.
Actively manage sales pipeline health, including lead volume, conversion, and revenue pacing, leveraging data to identify risks and opportunities and optimize performance.
Plan and participate in Business Development Trips (BDTs), tradeshows, and industry events to drive new opportunities.
Contribute to revenue planning and maintain accurate sales forecasts and projections.
Partner with Marketing and Food & Beverage and other internal teams to support demand generation and brand awareness.
Lead client engagement through needs analysis, customized proposals, and contract negotiation, with a focus on quality lead optimization and conversion.
Ensure timely and consistent follow-up on all leads and proposals.
Build and maintain strong relationships with key accounts, DMOs, local partners, vendors, and internal stakeholders.
Ensure clear and consistent sales-to-planning handoff processes to support full client journey and satisfaction.
Partner closely with the planning team to align on scope, expectations, and execution.
Provide feedback from planning and client experiences to inform future Sales strategies and improvements.
Support continuous improvement of SOPs to enhance efficiency and guest experience.
Support onboarding and training of new hires.
Contribute to a high-performing, collaborative team environment.
Maintain pipeline and sales CRM including timely updates.
Identify opportunities to improve systems, workflows, and overall team efficiency.
Act as a key liaison between Sales, Planning, Food & Beverage and Operations to ensure alignment and continuous improvement of the guest experience.
Support system improvements in collaboration with IT.
Other duties as assigned.
Lead or contribute to special projects as required.
Provide and lead on-site event support as needed (evenings/weekends).
All other duties as assigned.