Sales Lead

Anon•San Francisco, CA

21d•Remote

About The Position

This role is for a Sales Lead who will run the full sales motion end-to-end, from sourcing leads to closing deals. The ideal candidate will have digital-marketing or SEO subject-matter expertise and the drive to engage in high-volume outbound outreach. This position is crucial because sales are currently founder-led, and this role will provide a counterpart to manage the sales process, ensuring prospects feel they are speaking with a knowledgeable peer. The Sales Lead will be responsible for building target lists based on Ideal Customer Profile (ICP), running outbound campaigns across various channels, testing sales strategies, and qualifying leads based on fit, timing, and problem intensity. They will also own the sales materials, run pitches, close deals, and provide market feedback to the team. The role requires a scrappy, action-oriented individual with agency or SEO/digital-marketing experience, comfortable with outbound volume and rejection, and proficient in using AI tools for sales tasks. Success in the first 90 days includes owning outbound volume, independently booking and running discovery calls, closing deals, and developing a library of sales materials.

Requirements

1–4 years in sales or sales-adjacent roles, with at least some agency / digital marketing / SEO exposure.
Strong written communication (judged from outreach to us).
Organized follow-up habits; you don't drop balls.
Comfortable closing, or comfortable becoming comfortable closing fast.
Bring digital-marketing / SEO subject-matter expertise.
Grit to send 50 cold messages a day.
Enough SEO/digital-marketing knowledge to talk credibly about audits, sitemaps, backlinks, AI-Overview optimization, content strategy.
Comfortable with outbound volume and rejection.
AI-native (drafts sequences and personalization with Claude, doesn't grind them out manually).
Cares about systems, not just hitting today's number.

Nice To Haves

Direct SEO sales experience.
Familiarity with Apollo, Clay, Instantly, Lemlist, and similar.
Comfort on camera for short video DMs / Loom follow-ups.

Responsibilities

Run the full sales motion end-to-end: source → reach out → qualify → pitch → close.
Build target lists by ICP (specialty SMB services in the $1–10M range).
Run outbound across email, LinkedIn, Instagram, cold calling.
Test angles weekly.
Qualify ruthlessly (Fit + timing + problem intensity).
Own the sales materials (Pre-call decks, case-study one-pagers, follow-up artifacts).
Run pitches and close.
Bring SEO and digital-marketing depth to the conversation.
Feed market signal back (Objections that recur, language that lands, ICP refinements, pricing pushback).
Keep the CRM honest (Stages, notes, next steps).
Owns a meaningful share of new outbound volume by end of month 1.
Books and runs discovery calls independently.
First closes attributable to your pipeline by month 3.
Develop a working library of pitch materials and objection responses, kept current.