Sales Lead

Bastion•New York, NY

2d•$150,000 - $200,000•Hybrid

About The Position

Bastion builds regulated financial infrastructure for modern businesses. Bastion's full stack product suite covers stablecoin issuance, custodial wallet infrastructure, and global asset conversion rails, with the flexibility to deploy individual capabilities or combine them end-to-end. Bastion's regulated foundation underpins a compliance-first approach to risk management, ensuring the integrity and security of all financial activity within its systems. Bastion holds the appropriate licenses for its own operations, but can also act as a service provider, offering compliance and financial operations support under our customers’ licenses. We're hiring a Sales Lead to run Bastion's sales motion for our custody and conversion products. Our customers are fintechs, payments providers, and crypto companies that need wallet infrastructure and global asset conversion rails, and we need someone who can find them, get in front of them, and close them quickly. Your targets are companies that already know they need to move money. The sale is about showing them Bastion does it better, faster, and with regulatory coverage they can trust. You'll work with our outbound infrastructure and tooling to generate pipeline at scale, qualify inbound, and convert prospects into live customers who are moving volume. You'll partner closely with our technical account manager on technical evaluation and integration scoping, our commercial strategy lead on deal structuring and pricing, and our legal team on agreement terms. The technical and commercial heavy lifting is supported; your job is to find the right companies, run a clean process, and close. You should be polished enough to be in the room with an enterprise client when needed, but you won't be responsible for those deals. Your focus is building and scaling a repeatable sales motion for the custody and conversion product. This is an individual contributor role. You may have managed teams in previous roles, but you're coming here to sell and build and execute this motion from the ground up. We're a small team and the person in this seat needs to be comfortable operating independently, building their own pipeline, and moving fast. This role is based in New York City in a flexible, hybrid environment. It reports to our CEO.

Requirements

Ability to find fintechs, payments providers, and crypto companies that need wallet infrastructure and global asset conversion rails.
Ability to generate pipeline at scale using outbound infrastructure and tooling.
Ability to qualify inbound leads and convert prospects into live customers.
Ability to partner with technical account manager on technical evaluation and integration scoping.
Ability to partner with commercial strategy lead on deal structuring and pricing.
Ability to partner with legal team on agreement terms.
Ability to build and scale a repeatable sales motion for the custody and conversion product.
Comfort operating independently, building own pipeline, and moving fast.
Ability to run discovery calls and move prospects into evaluation.
Ability to own inbound qualification, ensuring no prospect sits without a response for more than 24 hours.
Ability to actively generate outbound pipeline using tooling.
Ability to run the full sales process end-to-end.
Ability to hit a sustainable outbound cadence (emails, LinkedIn, warm intros, conference follow-ups).
Ability to develop a repeatable qualification framework.
Ability to build strong working relationships with the technical account manager, commercial strategy lead, and product team.
Ability to identify patterns in what's converting and feed that back to commercial strategy and product teams.
Ability to refine outbound messaging and targeting based on data.
Ability to build a playbook for a second seller (talk tracks, objection handling, competitive positioning, pricing guidance, deal templates).
Ability to expand into adjacent segments or geographies.
Ability to partner with brand and comms to turn customer wins into case studies, references, and credibility.
Ability to navigate technical buyers (CTOs, engineering leads) and finance teams.
Ability to match customer urgency and remove friction from the sales process.
Ability to find companies that need custody and conversion infrastructure before they've started a formal search.
Ability to position against well-funded competitors.
Ability to evolve targeting and positioning with the market.
Comfort operating in a fast-paced startup environment.
Comfort with rapid learning and adaptation.

Nice To Haves

Experience managing teams in previous roles.

Responsibilities

Find fintechs, payments providers, and crypto companies that need wallet infrastructure and global asset conversion rails.
Generate pipeline at scale using outbound infrastructure and tooling.
Qualify inbound leads and convert prospects into live customers.
Partner with technical account manager on technical evaluation and integration scoping.
Partner with commercial strategy lead on deal structuring and pricing.
Partner with legal team on agreement terms.
Build and scale a repeatable sales motion for the custody and conversion product.
Operate independently, build own pipeline, and move fast.
Run discovery calls and move prospects into evaluation.
Own inbound qualification, ensuring no prospect sits without a response for more than 24 hours.
Actively generate outbound pipeline using tooling.
Run the full sales process end-to-end.
Hit a sustainable outbound cadence (emails, LinkedIn, warm intros, conference follow-ups).
Develop a repeatable qualification framework.
Build strong working relationships with the technical account manager, commercial strategy lead, and product team.
Identify patterns in what's converting and feed that back to commercial strategy and product teams.
Refine outbound messaging and targeting based on data.
Build a playbook for a second seller (talk tracks, objection handling, competitive positioning, pricing guidance, deal templates).
Expand into adjacent segments or geographies.
Partner with brand and comms to turn customer wins into case studies, references, and credibility.
Navigate technical buyers (CTOs, engineering leads) and finance teams.
Match customer urgency and remove friction from the sales process.
Find companies that need custody and conversion infrastructure before they've started a formal search.
Position against well-funded competitors.
Evolve targeting and positioning with the market.