Sales Lead, Realtors and Brokerages

Cedar•New York City, NY

52d

About The Position

This Sales Lead role will focus exclusively on Cedar’s real estate agent and brokerage relationships. This person will develop, activate, and support partnerships that bring Cedar’s homeownership model into local and national real estate networks. You will recruit top-performing agents and teams, onboard them into Cedar’s program, and support live transactions across purchases, listings, and home-equity conversions. This role combines sales execution, partner enablement, and operational coordination, requiring a strong understanding of how agents, brokers, title, and lenders interact throughout the transaction process.

Requirements

3+ years of experience in real estate, business development, or partnerships within the real estate space
Strong understanding of real estate brokerage operations, listing workflows, and transaction timelines
Working knowledge of mortgage, title, and escrow processes and how they connect to the broader real estate transaction
Awareness of regulatory frameworks including RESPA, agency disclosures, and fair marketing or advertising standards
Excellent communication and presentation skills with the ability to build trust at multiple levels
Highly organized with strong attention to detail and follow-up discipline
Comfortable in a fast-paced, high-activity environment with measurable outreach and activation goals
Proficient in Microsoft Office and modern CRM tools
Self-starter with drive, resourcefulness, and passion for expanding home affordability

Responsibilities

Partnership Development
Identify, engage, and onboard real estate agents, brokerages, and teams aligned with Cedar’s mission of expanding home affordability
Build and manage a pipeline of high-performing agents and broker partners across key markets
Present Cedar’s model to brokerage leadership, team leads, and agents through meetings, presentations, and training sessions
Drive adoption by ensuring new partners are equipped to market listings and represent buyers using Cedar Partner Enablement and Support
Manage the full partner lifecycle from onboarding through active transaction support
Coordinate with internal teams to ensure smooth execution for Cedar-enabled listings, purchases, and cash-out transactions
Deliver training and provide marketing materials that help agents communicate Cedar’s value to buyers and sellers
Track engagement and deal flow, ensuring agents remain active and compliant throughout the process Operational Collaboration
Serve as the main liaison between agents, brokerages, and Cedar’s operations, marketing, and legal teams
Maintain strong awareness of real estate regulations, RESPA compliance, and state-level brokerage disclosure requirements
Understand how the lending and title landscape interacts with Cedar’s model to ensure accurate coordination across all parties
Gather field insights to inform Cedar’s partner materials, marketing collateral, and onboarding processes