Sales General Manager - Sports and Fitness

D1 Training•Cumming, GA

1d•Onsite

About The Position

D1 Training is seeking a sales leader to own revenue growth and lead sales performance at its athletic-based training facility for adults and youth athletes ages 7 and up. The role focuses on closing premium training packages, coaching team members on sales execution, and delivering consistent results in a high-energy environment. The Sales General Manager leads the team, manages the facility’s business and financial performance, and helps deliver the D1 brand experience to members and families. The position is full-time and on-site, with a base salary plus sales commissions and performance bonuses. D1 Training is a growing fitness franchise with more than 80 facilities open and over 180 in development. Its programs use planned, age-appropriate workouts and established training techniques to help youth athletes and adults work toward their goals.

Requirements

At least 2 years of fitness industry management experience.
A proven track record in membership or personal training sales.
Strong closing skills and a competitive, results-driven mindset.
Motivation by commissions, bonuses, and financial success.
Ability to take initiative, hold people accountable, and lead by example.
Business-owner mindset.
Associate degree or equivalent experience.
Experience in fitness, gym, retail, or service-based operations.
Confident, energetic leadership and ability to thrive under pressure.

Nice To Haves

At least 3 years of high-ticket fitness sales experience.

Responsibilities

Own sales and revenue growth.
Generate, manage, and convert leads into memberships.
Consistently close 60% or more of qualified consultations.
Own membership sales, personal training sales, retention, and front-desk conversion.
Oversee point-of-sale setup, billing, contracts, and promotions.
Run weekly one-on-ones and staff meetings focused on sales performance and accountability.
Recruit, train, and coach staff to meet revenue and service goals.
Lead by example and maintain a first-one-in, last-one-out leadership approach.
Manage the facility’s profit and loss, budgets, and financial performance.
Review monthly financials with ownership.
Track key performance indicators, including leads, close rate, retention, and revenue growth.
Serve as a key point of contact for members and families.
Help ensure a high-quality experience for youth athletes, adults, and professionals.
Support special events, community outreach, and brand activations.