Sales Execuitve

Adaptive Home Health / Fira Health•Detroit, MI

About The Position

Home health is a $140B market, but agencies lose nearly half their revenue to back-office overhead: scheduling, documentation, billing, prior authorizations. That waste drives up costs, burns out clinicians, and leaves millions of patients without care. We automate that work so our teams can focus on what matters—getting patients seen. The result: we operate with meaningfully better margins than traditional agencies, and we pass that advantage forward. We pay clinicians more, accept patients other agencies turn away, and scale faster because our operations aren't bottlenecked by paperwork. We've paired a world-class technology team (from Stanford, Harvard, Palantir, Google) with healthcare operators and advisors from the most successful healthcare companies to build a platform that handles the back office end-to-end—from intake and eligibility through charting, QA, and collections. We're already delivering care across multiple states and growing rapidly. Our mission is "any care, any where." We're starting with home health and expanding from there. Every dollar in revenue we generate takes two dollars of waste out of the healthcare system. If we win, patients win. The Opportunity — Build and Scale a Revenue Engine We're at an inflection point. We've proven the model across multiple markets and are ready to aggressively scale across Texas and beyond. We need a Head of Sales—a proven revenue leader who has built, scaled, and led high-performing sales organizations—to own the growth strategy and execution for the company. You will be responsible for the entire sales organization and go-to-market strategy, working directly with the founders to build the commercial engine that powers care delivery nationwide. You'll set the vision, build the team, and be accountable for the revenue number. Think of this as: Revenue strategy & execution — define the multi-market growth plan, set targets, allocate resources, and drive predictable QoQ revenue growth across all markets Organizational design & team building — architect the sales org from the ground up: hire and develop Regional Sales Managers/Directors, build out field teams, and create the leadership bench that scales with the business Enterprise & health system partnerships — personally lead the most strategic relationships with major health systems, securing preferred provider status and strategic alliances at the C-suite level Go-to-market infrastructure — build the systems, processes, and operating cadence (pipeline management, forecasting, territory planning, comp design) that turn a scrappy sales motion into a scalable machine You'll be one of the most senior leaders at the company, with a direct line to the CEO and a seat at the table on company strategy. Top performers have a clear path to CRO or equivalent as the company scales. This role is designed for a leader with a track record of building revenue organizations from early stage to scale—someone who combines strategic vision with the willingness to get in the field, close deals, and lead from the front.

Requirements

10+ years in sales leadership, with at least 2 years in a VP of Sales, SVP, or CRO role — you've led organizations, not just teams
Proven track record of building and scaling a sales org from scratch — multi-market team buildout, sales operations infrastructure (CRM, reporting, territory planning, forecasting), and compensation design through significant revenue milestones (ideally $20M+ ARR or equivalent)
Field sales leadership experience — you've built and overseen field sales teams, managed territory-level performance, and deeply understand the day-to-day reality of the reps you'll be leading
Hands-on, player-coach mentality — you've built from scratch and are comfortable rolling up your sleeves in a fast-moving environment