Sales Event Manager
Jack Laurie Group•Indianapolis, IN
•Onsite
About The Position
Jack Laurie Group is seeking a Sales Events Manager to take ownership of our event strategy and execution, while also supporting and enhancing our digital marketing efforts to drive measurable business results. This position sits within our Sales & Marketing team and plays a critical role in connecting events and digital marketing directly to business growth. You will plan, execute, and optimize events while also contributing to digital campaigns that support lead generation and brand visibility.
Requirements
- Proven experience in event planning, sales support, B2B marketing, or digital marketing
- Experience managing tradeshows or large-scale events from start to finish
- Experience supporting or executing digital marketing campaigns (social, content, email, etc.)
- Strong understanding of lead generation across both events and digital channels
- Experience working directly with sales teams to drive results
- Experience using CRM systems (Zoho, Salesforce, HubSpot, or similar)
- Ability to track, analyze, and report on performance and ROI
- Strong organizational skills with the ability to manage multiple initiatives at once
- Excellent communication and writing skills
Nice To Haves
- Bachelor’s degree in Business, Marketing, or related field
- Experience securing sponsorships and managing partner relationships
- Experience managing integrated marketing campaigns (events + digital)
Responsibilities
- Plan and execute tradeshows, customer events, and industry engagements
- Own all event logistics including scheduling, booth setup, materials, and coordination
- Partner with sales teams to align event goals, target audiences, and follow-up strategies
- Track and report on event performance, including leads, pipeline, and revenue impact
- Secure and manage event sponsorships to maximize exposure and offset costs
- Manage event budgets and ensure strong return on investment
- Coordinate post-event follow-up to ensure timely lead conversion
- Collaborate with marketing on event-related and digital content, including social media campaigns, event promotion and recaps, and blog or website content
- Support broader digital marketing initiatives tied to lead generation and brand awareness
- Build relationships with vendors, partners, and internal stakeholders
Benefits
- Full benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
