Sales Engineer, Gist Ads

ProRata.ai

1d•Hybrid

About The Position

Gist, a ProRata brand, is redefining advertising for the AI era — building AI-powered, contextual ad experiences across premium digital media environments and emerging AI surfaces. Founded by Bill Gross, the inventor of pay-per-click advertising, ProRata brings unmatched credibility and conviction to the future of media monetization. The company is looking for a Solutions/Sales Engineer who is comfortable with technical conversations, capable of engaging deeply with publisher ad ops teams, AdTech solutions architects, or platform engineers on implementation, real-time troubleshooting, and integration design. Day-to-day, this role will be deeply embedded with Ads Engineering and Business Development, focusing primarily on partner integrations, ad ops collaboration, and technical solutioning rather than sales cycles. The position reports to the CRO but operates mainly within the technical and partnership layers of the business, serving as the connective tissue between Gist's internal engineering capabilities and the technical realities of its publisher, SSP/DSP, and platform partners to ensure integrations are correctly scoped, cleanly implemented, and performing effectively.

Requirements

5–9 years of experience in AdTech, programmatic advertising, or digital media with hands-on technical depth — ideally in a Sales Engineering, Solutions Engineering, Ad Ops, or Technical Account Management role
Mastery of the programmatic ecosystem: OpenRTB, header bidding (Prebid.js), SSP/DSP integrations, ad serving (GAM/DFP), tag management, and bid stream mechanics
Experience working across the supply chain — publisher-side ad ops, SSP solutions, DSP integrations, or agency trading desk technical teams
Comfort reading and writing code at a functional level (JavaScript, Python, or similar); ability to review tag implementations, debug API calls, and interpret log-level ad data without hand-holding from Engineering
Strong understanding of ad quality, brand safety, viewability measurement, and third-party verification (IAS, MOAT, DV) as they apply to display and emerging format types
Experience supporting integrations with major SSPs (Index Exchange, Magnite, PubMatic, Xandr, Teads, Sovrn, or similar) and/or DSPs
Exceptional communication skills — able to lead technical conversations with engineers and simplify complex concepts for non-technical stakeholders in the same meeting
Startup mindset: you thrive in environments where the product is still being defined, the playbook doesn't exist yet, and you're expected to build it

Nice To Haves

experience with AI ad surfaces, contextual targeting, or native ad units
familiarity with GEO/AEO concepts and AI-driven content environments

Responsibilities

Own technical integrations end-to-end with publisher partners, SSPs, GAM, DSPs, and platform technology partners — from discovery and scoping through implementation and QA
Lead technical working sessions with partner ad ops teams, solutions architects, and engineers to understand their infrastructure, tag architectures, and inventory configurations, then design integration approaches that fit their stack
Serve as the primary technical point of contact during and after integration — triaging issues, coordinating with Gist's Ads Engineering team, and driving resolution
Own implementation support for Gist's ad unit formats —AI-contextual formats — across web, app, and emerging AI environments
Evaluate new tech partnership opportunities: assessing API compatibility, data flow requirements, and integration complexity to inform BD deal structuring
Work hand-in-hand with the BD team on publisher, GAM, SSP/DSP, and platform partnership development — providing technical scoping, feasibility assessment, and integration planning to support deal structuring and close
Translate Gist's ad product capabilities into clear, technically credible narratives for partner engineering and ad ops counterparts
Build and maintain integration documentation, tag specs, API guides, and technical FAQs that accelerate partner onboarding
Represent Gist at industry events and partner meetings where technical depth and hands-on credibility are required
Serve as the primary feedback loop between live partner integrations and the Ads Engineering and Product teams — surfacing implementation pain points, partner requests, and ecosystem patterns that should shape the roadmap
Collaborate with Engineering during new ad unit development to ensure partner feasibility and real-world integration constraints are built into the spec from the start
Help define and evolve Gist's technical integration standards, tag specifications, and API documentation as the product and partner ecosystem grows
Occasionally support the Sales team with technical pre-sales needs — RFP responses, solution design, proof-of-concept scoping