Sales Enablement Specialist (Digital & Broadcast Growth Lead)

Marketron•Denver, CO

13h•$80,000 - $100,000

About The Position

About Marketron Marketron is the leading provider of business software and digital solutions for broadcasters, helping over 7,000 media organizations manage and grow more than $15 billion in annual advertising revenue. With a strong foundation in broadcast and a rapidly evolving digital ecosystem, Marketron empowers media companies to scale revenue through integrated, data-driven advertising solutions. Role Summary (What This Role Actually Is) This is not a traditional enablement role that hands out decks and hopes for the best. The Sales Enablement Specialist is a senior, revenue-focused operator who actively drives digital and omni-channel sales growth within Marketron’s customer base. This individual partners directly with broadcasters to: Increase digital adoption Improve close rates on digital campaigns Expand multi-channel revenue (CTV, OLV, Display, Audio, etc.) Modernize how radio sellers go to market This person doesn’t sit on the sidelines—they step into the sales process , help close business, and turn underperforming teams into high-functioning digital sellers. What This Role Is NOT Not a passive training role Not a support-only function Not a “send the deck and hope” job This role is directly tied to revenue impact .

Requirements

10+ years of experience in digital and/or broadcast advertising
Proven success selling directly to advertisers (not just supporting)
Demonstrated ability to close and grow digital revenue
Deep understanding of: Broadcast sales environments Digital media (programmatic, CTV, OLV, display, audio)
Track record of turning strategy into measurable revenue growth
Experience working with or within: Broadcasters Agencies Ad tech platforms (DSPs, SSPs, etc.)

Nice To Haves

You’ve walked into a struggling market and fixed it
You can sit with a seller, rewrite their pitch, and win the deal
You understand both: How radio sellers think How digital buyers evaluate
You can simplify complexity without dumbing it down
You’re equally comfortable: In a boardroom In a sales bullpen On a client call
Sales strategy & deal structuring
Digital media planning & packaging
Executive communication & influence
Coaching and performance improvement
Data storytelling & ROI articulation
Cross-functional leadership

Responsibilities

Driving Digital Revenue Growth (Primary Objective)
Partner directly with broadcast sales teams to increase digital revenue and share of wallet
Identify gaps in sales approach, product mix, and positioning—and fix them
Actively support pre-sale strategy, packaging, pricing, and pitch development
Join client-facing meetings as a digital subject matter expert and closer
Help transform transactional radio sellers into consultative omni-channel sellers
Sales Enablement That Actually Enables Sales
Build and deploy repeatable sales frameworks (not just materials)
Train teams on: Positioning digital vs. radio Packaging multi-channel campaigns Overcoming common objections
Develop category-specific playbooks (auto, healthcare, retail, political, etc.)
Improve proposal quality, storytelling, and ROI articulation
Strategic Account Growth & Expansion
Identify and execute upsell and cross-sell opportunities
Work alongside Sales to increase win rates and deal sizes
Drive long-term account growth strategies , not just campaign-level success
Support renewal conversations by demonstrating clear business impact
Embedded Sales Leadership
Serve as a trusted advisor to sales managers and market leadership
Coach underperforming teams and replicate success from top performers
Act as the bridge between product, operations, and sales
Influence internal strategy based on real-world client feedback
Customer Advocacy & Industry Expertise
Translate complex digital tactics into simple, sellable narratives
Stay ahead of trends across: Programmatic CTV/Streaming First-party data strategies Attribution & measurement
Help develop: Case studies Success stories Best practices that scale across the client base