Sales Director - Broadcast
About The Position
The Sales Director is a strategic and results-driven leader responsible for driving revenue growth across all broadcast platforms. This role oversees the development and execution of innovative sales strategies, leads and mentors a high-performing sales team, and cultivates strong relationships with local and regional advertisers. The Sales Director leverages data, and market insights and analytics to maximize revenue opportunities. As a key member of the leadership team, this individual collaborates cross-functionally to align sales initiatives with overall business objectives while fostering a culture of accountability, creativity, and continuous growth.
Requirements
- Ideal candidate will have education in sales, advertising, marketing, communication and/or public relations; previous working experience may be considered in lieu of formal education.
- Proven track record of effective business development and account management, with a customer focused approach to sales and service.
- Excellent communication and technological skills.
- Highly motivated and organized.
- Flexibility to travel, as necessary, to regional sales territories to develop and maintain strong and effective advertising relationships.
- Must possess a valid driver’s license and a driving record that is insurable by the company, and an acceptable level of vehicle insurance as required.
Nice To Haves
- Previous experience developing and leading a sales team strongly preferred.
Responsibilities
- Work directly with the General Sales Manager to lead a team of local Account Executives in broadcast and digital sales.
- Maintain, develop, and expand a local sales list.
- Initiate and fully participate in all special promotions, packages, and new projects.
- Proactively seek out new business clients and prospects, both on individual sales list and with the sales team.
- Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets.
- Set targets, monitor performance, and provide insights to drive sales growth.
- Hire and lead new sales team members with the help of the General Sales Manager.
- Own the training process for existing and new hire local sales team members.
- Motivate, mentor, and support sales team Account Executives.
- Maintain the highest level of integrity and customer service in all business activities.
- Diligently monitor active orders for correct copy, correct programming, and equitable rotation of spots to ensure the fewest number of credits necessary are needed.
- Establish and develop digital sales specialties within the existing sales team.
Benefits
- Health, dental, and vision packages
- Paid maternity and parental leave
- Company-paid short-term disability and life insurance
- Additional options for critical illness, accident, and hospital indemnity coverage
- Retirement benefits with company match
- Generous PTO and paid volunteer hours
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
11-50 employees
