Sales Enablement & Product Marketing Lead, Lending

Finastra • Atlanta, GA

3d

About The Position

We are looking for a highly skilled Sales Enablement & Product Marketing Lead to support our U.S. Retail Lending business. This role is ideal for someone who can bridge the gap between product marketing and sales enablement, with a strong grasp of the U.S. banking system, fluent English communication, and the ability to create high-quality content that drives sales success.

Requirements

• 7+ years of experience in Sales Enablement, Product Marketing, or related roles within the U.S. banking or fintech sector.
• Deep understanding of U.S. retail lending, compliance, and commercial/consumer banking workflows.
• Proven ability to train and enable sales teams, with a focus on practical application and measurable outcomes.
• Strong experience with Salesforce and a commitment to maintaining CRM hygiene and data quality.
• Exceptional written and verbal English communication skills—able to write and present with clarity, professionalism, and impact.
• Self-starter with the ability to manage multiple projects and stakeholders across departments

Responsibilities

• Develop and deliver training programs to ensure Sales and Pre-Sales teams are confident in positioning and demonstrating our lending solutions.
• Facilitate onboarding and continuous learning sessions focused on product knowledge, competitive positioning, and objection handling.
• Promote Salesforce hygiene by reinforcing best practices and aligning messaging within CRM workflows.
• Own the creation of compelling, accurate, and audience-specific content including product sheets, sales decks, website copy, and internal guides.
• Translate complex product features into clear, benefit-driven messaging tailored to U.S. financial institutions.
• Ensure consistency of messaging across all sales and marketing channels.
• Collaborate with Product, Sales, and Marketing teams to define and execute GTM strategies for new product launches and updates.
• Lead internal launch communications and ensure all stakeholders are aligned and equipped with the right materials.
• Gather feedback from Sales and clients to refine messaging and inform product development.
• Facilitate user groups and feedback loops to ensure our solutions meet market needs.

Benefits

• Flexibility: Enjoy unlimited vacation, based on your location and business priorities. Hybrid working arrangements, and inclusive policies such as paid time off for voting, bereavement, and sick leave.
• Well-being: Access Confidential one-on-one therapy through our Employee Assistance Program, find support from our network of Wellbeing Champions and Gather Groups, and a calendar of monthly events and initiatives designed to help you thrive - Inside and Outside of work.
• Medical, life & disability insurance, retirement plan, lifestyle and other benefits
• ESG: Benefit from paid time off for volunteering and donation matching.
• DEI: Participate in multiple DE&I groups for open involvement (e.g., Count Me In, Culture@Finastra, Proud@Finastra, Disabilities@Finastra, Women@Finastra).
• Career Development: Access online learning and accredited courses through our Skills & Career Navigator tool.
• Recognition: Be part of our global recognition program, Finastra Celebrates, and contribute to regular employee surveys to help shape Finastra and foster a culture where everyone is engaged and empowered to perform at their best.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees