Sales Enablement Marketing Analyst

Lamb WestonEagle Harbor, MI
3d$57,430 - $86,140

About The Position

The Sales Enablement Marketing Analyst supports the North America Foodservice Sales team by developing sales tools, enabling field activation, and ensuring alignment between Sales and Marketing. This role acts as a key liaison to provide Sales with timely materials, updates, and resources that improve operator engagement and support commercial execution. This position is responsible for maintaining sales playbooks, managing distribution calendars, supporting food show materials, and assisting in product marketing projects through the stage gate process. The Specialist partners closely with the Content Marketing Manager to adapt existing content for use across sales channels and customer interactions.

Requirements

  • Bachelor’s Degree in Marketing, Business, Communications, or other related subject preferred.
  • Recent graduate or 0 – 2 years related experience in marketing, sales support, sales enablement, or a related field.
  • Strong organizational and project management skills
  • Ability to manage multiple activities and ensure accuracy of all work
  • Team player capable of working across the organization
  • Demonstrated ability to be a self-starter and operate with a proactive mindset.
  • Strong communication and collaboration skills
  • Knowledge of Microsoft Office, Excel, PowerPoint, and Canva.
  • Ability to travel independently up to 10%

Responsibilities

  • Serve as the primary communication link between the North America Foodservice Sales team and the Marketing organization, ensuring timely distribution of assets, updates, and materials.
  • Participate in monthly regional sales meetings to present new marketing materials, tools, and programs while addressing sales questions or requests.
  • Develop and maintain sales tools, including sell sheets, presentations, templates, training documents, and operator-facing resources.
  • Create, update, and manage the Sales Playbook to ensure content is current, accurate, and aligned with strategic priorities.
  • Support the standardization and execution of food show best practices, including booth materials, signage templates, and category messaging.
  • Maintain and coordinate distribution marketing calendars to align with broader Foodservice initiatives.
  • Collaborate with the Content Marketing Manager to repurpose existing marketing content for sales channels, ensuring consistent and effective activation.
  • Manage product marketing projects within the stage gate process, supporting cross-functional alignment and timely progression of assigned initiatives.
  • Oversee internal communication support through systems such as Chatter, content hubs, and calendar tools to ensure effective message flow across teams.
  • Assist with field sales requests, routing inquiries to appropriate partners or teams as needed.
  • With oversight from the Marketing Manager, translate marketing strategy into field-ready tools (decks, one-pagers, talk tracks, email templates).
  • Maintain the sales enablement repository and continue to optimize based on feedback from Marketing and Sales teams (feel free to reword)
  • Gather field feedback and track usage and effectiveness of tools, trainings, and other resources.

Benefits

  • Health Insurance Benefits - Medical, Dental, Vision
  • Flexible Spending Accounts for Health and Dependent Care, and Health Reimbursement Accounts
  • Well-being programs including companywide events and a wellness incentive program
  • Paid Time Off
  • Financial Wellness – Industry leading 401(k) plan with generous company contributions, Financial Planning Services, Employee Stock purchase program, and Health Savings Accounts, Life and Accident insurance
  • Family-Friendly Employee events
  • Employee Assistance Program services – mental health and other concierge type services
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