Sales Enablement Manager
About The Position
Abacus Insights is looking for a Sales Enablement Manager to build and scale a consistent high-quality enablement program that empowers Sales, Business Development, and Growth teams to consistently position, differentiate, and communicate the value of Abacus’ solutions. This role sits within the Product Marketing team and partners across Product Marketing and Sales to support consistent enablement delivery. You’ll translate product marketing materials into clear, field‑ready talk tracks and sales assets that resonate with complex healthcare buying committees. By driving message clarity and consistency, you’ll increase confidence in complex solution conversations, strengthen field readiness, and ensure teams are fully equipped at every stage of the buyer journey. You’ll also play an integral role in supporting alignment between Product Marketing and Sales while contributing to a scalable enablement foundation that supports consistent and aligned go-to-market execution across key solutions including Payment Integrity, Total Cost of Care, Interoperability, HEDIS/Stars, and Risk Adjustment If you thrive in fast‑paced environments, enjoy turning complexity into clarity, and take pride in enabling sales teams to win, this role is for you!
Requirements
- Minimum 3 years of experience in Sales Enablement, Product Marketing, or GTM roles within B2B SaaS.
- Hands‑on experience marketing U.S. healthcare technology or data solutions, with strong understanding of payer and healthcare ecosystem dynamics.
- Understanding of complex, long sales cycles and multi‑stakeholder buying committees, including executive, technical, and economic buyers.
- Proven ability to translate product and GTM strategy into clear, compelling executive‑level narratives and differentiated value stories.
- Strong strategic thinking skills—able to synthesize market insights, product strategy, and customer needs into core sales enablement frameworks.
- Demonstrated excellence in building sales‑ready materials, including pitch decks, talk tracks, objection handling, and presentation assets that drive clarity and consistent execution.
- Exceptional presentation, storytelling, and visual communication skills, with a high bar for clarity, structure, and message discipline.
- Strong facilitation skills and executive presence, comfortable leading live training, role‑plays, and teach‑backs with senior sales audiences.
- Comfort owning both content development and presentation execution in a high‑growth, resource‑constrained environment—hands‑on and outcomes‑driven.
Nice To Haves
- Experience marketing to U.S. healthcare payers across data driven solutions such as Payment Integrity, Interoperability, Total Cost of Care, Quality, and Risk adjustment is a plus.
- Background in high‑growth or scaling organizations.
- Comfort operating in cross‑functional, matrixed environments.
Responsibilities
- Own the sales enablement roadmap aligned to GTM priorities and product launches.
- Design onboarding and continuous training programs for Sales and BD teams.
- Establish a structured enablement cadence (regular releases, certifications, teach‑backs).
- Create and manage processes for content updates, version control, and governance.
- Translate product marketing strategy into sales‑ready talk tracks, decks, and objection‑handling tools.
- Ensure consistent application of positioning, personas, and value narratives across all sales‑facing materials.
- Own the end‑to‑end development of presentation‑ready enablement assets with strong narrative flow and visual clarity.
- Working from established product marketing strategy, positioning, and messaging, you will develop and maintain field-ready sales enablement materials including: Core pitch decks
- One‑pagers and solution briefs
- Competitive battlecards
- Discovery guides
- ROI frameworks’
- Event and conference support materials including booth collateral, leave-behinds, and presentation assets
- Webinar deck support and presentation assets
- Maintain a centralized enablement repository with clear standards.
- Apply strong judgment around information hierarchy and storytelling to ensure materials are clear, structured, and support consistent messaging in the field.
- Facilitate engaging, modular 30‑minute training sessions with reinforcement exercises.
- Run role‑plays and teach‑backs to validate message adoption.
- Prepare the field for major launches, strategic initiatives, and RFPs.
- Support key initiatives and opportunities with targeted enablement
- Facilitate product overview sessions for new Sales Team members as part of onboarding
- Work closely with Sales Leadership to identify skill gaps and areas impacting sales effectiveness
- Channel field feedback back to Product Marketing to inform messaging and strategy
- Define and track enablement KPIs such as:
- Training completion
- Win/loss insights
- Asset utilization
- Own the ongoing maintenance of all sales enablement collateral, ensuring materials reflect current positioning, messaging, and product updates
- Establish and manage a structured process for version control, archiving outdated assets, and communicating updates to the sales team.
- Use data and feedback to continuously refine enablement programs and messaging effectiveness
Benefits
- Unlimited paid time off – recharge when you need it
- Work from anywhere – flexibility to fit your life
- Comprehensive health coverage – multiple plan options to choose from
- Equity for every employee – share in our success
- Growth-focused environment – your development matters here
- Home office setup allowance – one-time support to get you started
- Monthly cell phone allowance – stay connected with ease
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
11-50 employees
