Sales Enablement Manager

MEI Rigging & Crating LLCChantilly, VA

About The Position

The Sales Enablement Manager is responsible for leading the sales enablement function and providing day-to-day performance leadership to the regional sales team. This role develops and delivers the tools, training, and processes that strengthen sales execution, drive accountability, and support continuous improvement. Acting as a hands-on leader, the Sales Enablement Manager offers coaching and guidance to influence sales performance and productivity. This role partners closely with regional leadership, operations, marketing, and MEI’s corporate teams to align strategies and maximize impact. Although not a quota carrying role, the Sales Enablement Manager is directly responsible for sales effectiveness and measurable revenue enablement outcomes

Requirements

  • Bachelor's degree in business, Marketing, Communications, or related field required.
  • Minimum five (5) to eight (8) years of proven experience in sales enablement, commercial operations, sales leadership, or B2B sales.
  • Proven experience coaching, developing, or leading sales teams.
  • Strong understanding of the industrial services sales cycle and customer decision‑making.
  • Demonstrated success implementing enablement programs that drive measurable performance improvements.
  • Proficiency with CRM platforms (Salesforce, HubSpot, Microsoft Dynamics, etc.).
  • Excellent interpersonal, communication, coaching, facilitation, relationship building and cross‑functional collaboration skills.
  • Ability to analyze performance metrics and translate insights into action.

Responsibilities

  • Develop and execute comprehensive sales enablement strategies.
  • Provide functional leadership to the regional sales team, establishing clear performance standards and best practices.
  • Drive consistent adoption of sales processes, tools, and methodologies.
  • Translate revenue targets into actionable execution plans in partnership with sales leadership.
  • Lead day-to-day sales performance management, including activity discipline, pipeline health, and opportunity execution.
  • Coach team members on account strategy, deal qualification, customer engagement, and value‑based selling.
  • Facilitate structured account planning, opportunity reviews, and growth strategies for new and existing customers.
  • Identify performance gaps and implement targeted coaching or corrective actions.
  • Serve as a mentor and advisor to develop future commercial leaders.
  • Build and deliver onboarding programs to ensure rapid ramp-up for new sale hires.
  • Provide ongoing training in solution selling, competitive positioning, and industry value propositions.
  • Lead coaching cadences such as deal reviews, ride‑alongs, and post‑mortems.
  • Assess skill gaps and create individualized development plans.
  • Evaluate, deploy, and enhance sales tools and CRM utilization to improve effectiveness.
  • Develop sales content such as playbooks, pitch decks, case studies, and battlecards.
  • Ensure consistent messaging and brand alignment across all sales materials.
  • Standardize and continuously improve sales processes, workflows, and qualification criteria.
  • Enforce pipeline discipline, opportunity qualification standards, and forecasting accuracy.
  • Partner with estimating, project management, and operations to improve handoffs and win‑to‑execution outcomes.
  • Track key performance indicators, analyzing leading and lagging sales metrics.
  • Provide dashboards and insights that convert data into actionable recommendations.
  • Ensure forecast accuracy through rigorous pipeline and deal reviews.
  • Ability to travel as needed (approximately 50% local travel).
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