Sales Enablement Manager
About The Position
This role is about building the sales enablement function from the ground up, focusing on how sellers are onboarded, how they improve, what they communicate to buyers, and how these efforts are measured. Resonate helps brands, agencies, and advocacy organizations understand the motivations and values behind consumer behavior. The ideal candidate will own the equipping of sellers throughout their tenure, including the onboarding program, training calendar, story framework, and coaching tools for frontline managers. This is a largely greenfield opportunity with significant scope for shaping the function. The role reports to the VP of Sales Operations and GTM Strategy, with direct building responsibilities and partnerships with marketing and product marketing.
Requirements
- Approximately five years or more in sales enablement, sales operations, or a closely related go-to-market function, in B2B SaaS or a data and analytics business.
- Direct experience running storytelling or narrative selling training, including coaching reps and observing changes in call delivery.
- Working knowledge of MEDDPICC or a comparable enterprise qualification framework, including strategies for sustained adoption.
- Hands-on experience with sales enablement and operations tooling, specifically Salesforce, an LMS, and a conversation intelligence platform (MindTickle and Call AI preferred, equivalents acceptable).
- A track record of enablement programs with measurable outcomes.
- Strong instructional design skills to translate complex product and market information into effective training.
- Clear, direct communication skills effective with reps, frontline managers, and senior leadership.
- Must be based in the DMV area with availability to be in the Reston office 2-3 days a week.
- A bachelor's degree or equivalent experience.
Nice To Haves
- Growth-stage or PE-backed experience.
- Experience enabling sales teams across more than one segment or vertical.
- Experience running a Sales Kickoff or a company-wide sales event end to end.
- Comfort using AI tools, including Claude, to build enablement assets and analyze field patterns.
Responsibilities
- Building a repeatable sales narrative framework focused on the buyer's situation, and conducting applied workshops for reps to practice delivery.
- Designing and owning the full sales development path, including a structured onboarding program and an ongoing training calendar for product updates, competitive positioning, and messaging.
- Defining sales process standards and codifying them in scorecards, playbooks, and MEDDPICC-aligned deal inspection tools for consistent manager coaching.
- Owning the standard for sales content, including the library, versions, and feedback loop from the field, in partnership with marketing and product marketing.
- Owning the annual Sales Kickoff end to end, designing a mid-year sales review, and supporting QBR design.
- Driving rep adoption of sales technology stack (Salesforce, MindTickle, Call AI) and evaluating the stack for consolidation, replacement, or investment.
- Defining and reporting on metrics to assess program effectiveness and identifying solutions for areas that are not performing.
Benefits
- Medical, dental, and vision coverage, including HSA
- Company-paid disability and life insurance with a life insurance buy-up option
- A 401(k) with company match
- Flexible PTO plus 10 paid holidays
- Paid parental leave
- Access to wellbeing and employee assistance programs, including free and unlimited access to 20+ health professionals and wellbeing coaches for you and your family members.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
