Sales Enablement Manager

Resonate • Reston, VA

1d • Hybrid

About The Position

This role is about building the sales enablement function from the ground up, focusing on how sellers are onboarded, how they improve, what they communicate to buyers, and how these efforts are measured. Resonate helps brands, agencies, and advocacy organizations understand audience motivations and behaviors. The ideal candidate will own the equipping of sellers throughout their tenure, including the onboarding program, training calendar, story framework, and coaching tools for frontline managers. This is a greenfield opportunity with significant scope to shape the function. The role reports to the VP of Sales Operations and GTM Strategy, involving direct building and partnership with marketing and product marketing.

Requirements

• Approximately five years or more in sales enablement, sales operations, or a closely related go-to-market function, in B2B SaaS or a data and analytics business.
• Direct experience running storytelling or narrative selling training, including coaching reps through delivery and observing changes in their calls.
• Working knowledge of MEDDPICC or a comparable enterprise qualification framework, including maintaining adoption.
• Hands-on experience with sales enablement and operations tooling, specifically Salesforce, an LMS, and a conversation intelligence platform (MindTickle and Call AI are used, equivalents are acceptable).
• A track record of enablement programs that produced measurable outcomes.
• Strong instructional design instincts to translate complex information into effective training.
• Clear, direct communication skills for interacting with reps, frontline managers, and senior leadership.
• Must be based in the DMV area with availability to be in the Reston office 2-3 days a week.
• Bachelor's degree or equivalent experience.

Nice To Haves

• Growth-stage or PE-backed experience, where resources are finite and priorities move.
• Experience enabling sales teams across more than one segment or vertical.
• Experience running a Sales Kickoff or a company-wide sales event end to end.
• Comfort using AI tools, including Claude, to build enablement assets and read patterns across the field.

Responsibilities

• Building a repeatable sales narrative framework focused on the buyer's situation, not just the product, and conducting applied workshops for reps to deliver it verbally.
• Designing and owning the full sales development path, including a structured onboarding program with milestones and checkpoints, and an ongoing training calendar for product updates, competitive positioning, and messaging.
• Defining sales process standards and codifying them in scorecards, playbooks, and MEDDPICC-aligned deal inspection tools for consistent frontline manager coaching.
• Owning the standard for sales content, including the library, versions, and feedback loop, and partnering with marketing and product marketing.
• Owning the annual Sales Kickoff end to end, designing a mid-year sales review, and supporting QBR design.
• Driving rep adoption of sales technology stack (Salesforce, MindTickle, Call AI) and evaluating the stack for consolidation, replacement, or investment.
• Defining and reporting on metrics to assess program effectiveness and identifying solutions for areas not meeting goals.

Benefits

• Medical, dental, and vision coverage, including HSA
• Company-paid disability and life insurance with a life insurance buy-up option
• 401(k) with company match
• Flexible PTO plus 10 paid holidays
• Paid parental leave
• Access to wellbeing and employee assistance programs, including free and unlimited access to 20+ health professionals and wellbeing coaches for you and your family members.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree