Sales Enablement Manager, National AI & Emerging Technology (14 Month Contract)

KPMG•Abbotsford, BC

3d•Hybrid

About The Position

KPMG is scaling its national AI Go-To-Market (GTM) program to help client teams originate, shape, and win AI work across priority sectors and accounts. The Sales Enablement Manager will operationalize GTM plans, build high impact sales enablement content, and turn market demand into measurable pipeline and revenue. This role involves working across sectors, alliances, account, and pursuit teams. The successful candidate will be expected to meet with stakeholders in person at their nearest KPMG office, in alignment with business needs, as KPMG places value on in-person collaboration.

Requirements

5–8+ years in GTM, sales enablement, pursuits/proposals, or product marketing within professional services or B2B technology, with a proven ability to support lead‑generation programs and nurture opportunities through to revenue.
Bachelor’s degree in business, marketing, or related field (MBA or equivalent experience an asset).
Demonstrated ability to build winning proposal/pitch content and credential libraries, strong editorial sense and story lining.
Familiarity with AI/analytics concepts and how buyers adopt AI (use case framing, value hypotheses, risk/ethics themes).
Revenue operations acumen: pipeline metrics, stage conversion, forecasting rhythms; comfort with dashboards/BI and CRM hygiene.
Stakeholder orchestration across national, sector, and alliance teams; comfortable operating in a matrix with executive visibility.
Excellent communication (written, visual, and verbal) and the ability to translate complex AI topics into client friendly value.
Written and oral fluency in English.
May be required to support or collaborate with English-speaking colleagues or stakeholders.
May be required to create, interpret and/or apply policies, practices, laws and and/or regulations during the regular course of their employment.

Nice To Haves

Experience tailoring AI offers by sector or function; exposure to alliance ecosystems and co-marketing/co-selling motions considered an asset.
Hands on experience with proposal tooling and content libraries; familiarity with brand/creative workflows.
Working knowledge of BI tools (e.g., Power BI) and CRM (e.g., Salesforce) reporting for pipeline/attribution.
Portfolio of proposal/sales assets and examples of pipeline reporting or GTM dashboards preferred.

Responsibilities

Develop sales materials: Produce pitch decks, one pagers, and talk tracks tailored to priority industries and buyer personas. Support strategic account plays with customized content for client conversations.
Credential development: Maintain centralized credentials (case studies, references, “tombstones”) and coordinate updates with sectors, alliances, and delivery teams to keep proofs current and compelling.
Build proposal content: Create and maintain templated proposal content for AI offering narratives, differentiators, and value cases; assemble sector relevant use cases and win themes; ensure brand, risk, and pricing alignment.
Thought leadership packaging: Partner with marketing to package firm and alliance thought leadership into sales ready assets.
Asset governance: Establish version control and quality standards for AI GTM content (offer briefs, playbooks, slides, demos), ensuring reuse and consistency nationwide.
Operationalize the plan: Manage end-to-end initiatives to support the national AI GTM strategy, ensuring timely delivery of materials and projects.
Support the AI GTM Team: work with AI GTM Chair to schedule meetings, prepare reports and manage action items.
Feedback loop: collect win/loss insights and engagement feedback to refine offerings, messaging, and enablement needs; feed insights back to marketing, alliances, and solution owners.
Opportunity creation: Partner with account teams to identify and progress AI opportunities and “door openers” (workshops, pilots, assessments) that accelerate demand.
Pipeline reporting: Own the national AI pipeline view—structure dashboards, track sourced/influenced pipeline, monitor stage health and conversion, and publish regular reports with call to action insights.
Forecast hygiene: Drive CRM hygiene on AI tags/attributes to ensure accurate reporting and attribution; coordinate with finance/operations on definitions and controls.
Collaborate closely with marketing, pursuit & proposals, national AI GTM Chair, account managers, sector leadership, alliances, and delivery leaders to execute a consistent, high tempo program across the geographies.
Draw on AI GTM governance and communities of practice to stay aligned and amplify impact.