Sales & Education Executive - NYC

Westman Atelier•New York, NY

5d•$77,000 - $88,000•Hybrid

About The Position

Westman Atelier is a clean luxury beauty brand founded by editorial makeup artist Gucci Westman. The brand focuses on skin-loving, performance-first makeup that is effortless and natural. They emphasize a skincare approach to high-performance makeup using clean ingredients, balancing shades and textures with plant-based actives and science. Gucci Westman, the founder, has over 20 years of experience as a makeup artist for major publications and is known for her "second-skin approach" to makeup. The Sales and Education Executive is responsible for leading sales, education, and event strategy and execution within their assigned market. This role involves achieving sales goals, analyzing business performance, developing market-level strategies, building retailer partnerships, coaching retail employees, and demonstrating strong makeup artistry skills to drive sales and educate staff and clients.

Requirements

3-5+ years of relevant work experience in Sales and Education
Sephora / Nordstrom experience is a plus
Team player with a positive outlook and open mindset
Strong strategic thinking and decision-making skills
Ability to interact with all levels of management, work collaboratively and build positive/effective business partnerships
Passionate about clean beauty
Exceptional customer service skills
Makeup artistry skills with the ability to connect artistry and education to sales
Flexible schedule and available to work weekends
Ability to travel throughout the region for events, trainings and store visits
Ability to work independently
Effective planning, organizational, and time management skills
Proficient in Word, Excel, PPT
Proficient in Google Drive preferred

Nice To Haves

Sephora / Nordstrom experience

Responsibilities

Achieve sales goals
Record sales on a weekly, monthly, and quarterly basis
Analyze business performance and respond to opportunities through education and operational adjustment
Partner with Regional Manager to identify whitespace opportunities, productivity drivers, and market expansion strategies
Analyze reports & business needs to implement strategies that drive sales results
Create tailored, market-level strategies that account for local dynamics and challenges
Share meaningful insights and feedback with leadership
Execute brand strategic initiatives successfully
Build strong brand and retailer partnerships
Communicate with store leadership and management prior to and during in-store visits
Plan and execute impactful store events that meet brand standards
Work with retailers to manage inventory levels for sales growth
Coach & Develop retail employees to achieve individual sales goals and key performance indicators
Foster a culture of ownership, entrepreneurial thinking, and brand pride
Demonstrate a high level of makeup artistry skills with the ability to teach others
Develop others through hands-on demonstration, team selling, and coaching
Provide side by side leadership and motivation on the sales floor
Assist clients with product knowledge, makeup applications, and purchases
Facilitate and support brand and retailer trainings – in-store, remote locations, and virtual
Own on-boarding training for new retail employees, as well as ensuring ongoing training
Complete all education and training programs as outlined by management
Maintain education tools and kits to a high standard
Manage gratis allocation including inventory, assembly, and distribution
Facilitate and support brand events including planning, execution, recap, and follow up
Manage allocation of event resources, T&E/Freelance budget
Manage TOA allocation including inventory, assembly, and distribution
Manage Event Collateral-to include transport, set up, and tear down event kits/supplies/collateral
Maintain event tools to a high standard
Follow brand budget guidelines and utilize tools for tracking budgets
Complete required tracking tools and documents for key performance indicators
Maintain an accurate working calendar that reflects shifts and daily responsibilities
Maintain VM Standards & Guidelines in all retail locations within territory
Recruit, Hire, and Train Retail Staff in specific retailers
Recruit, Hire, and Train Freelance Team members, manage hours worked, schedules and consistent communication of brand initiatives
Build and develop a high-performing freelance team, overseeing accurate weekly time reporting
Ensure freelancers consistently represent the brand with excellence and professionalism