Sales Director
Allegro Senior Living•Williamsburg, VA
•Onsite
About The Position
Spring Arbor Williamsburg is seeking an experienced Director of Sales to lead occupancy growth and sales initiatives within our Assisted Living & Memory Care community in Williamsburg. This is an opportunity to join a supportive, mission-driven organization where your impact truly matters. The Director of Sales is responsible for driving and maintaining high occupancy levels through strategic sales, outreach, and relationship-building efforts. This role serves as a key ambassador for the community while leading all sales and marketing initiatives.
Requirements
- Minimum 3 years of sales experience in senior living, healthcare, hospitality, or relationship-based sales
- Proven success building referral partnerships, generating leads, and closing sales
- Passion for serving seniors and supporting families through transitional moments
- Strong communication, presentation, and organizational skills
- Self-motivated, goal-oriented, and energized by networking and community outreach
- Bachelor’s Degree in Business, Marketing, Communications, or related field preferred (equivalent experience considered)
Responsibilities
- Conduct community tours and guide prospective residents and families through the decision-making process using relationship-based selling techniques
- Build and maintain referral relationships within the local healthcare and professional community
- Develop and execute strategic sales plans to maximize tours, lead generation, and move-ins
- Coordinate move-ins and move-outs in partnership with Maintenance and Housekeeping teams
- Promote a strong customer service culture across all departments
- Enhance community visibility through networking, outreach, and public relations efforts
- Recruit, coach, motivate, and manage Sales & Marketing team members when applicable
- Assist with scheduling and staffing coverage for the Sales & Marketing department
- Monitor payroll and timekeeping accuracy in partnership with the Business Office Manager
- Manage sales and marketing budgets within approved guidelines
Benefits
- Competitive commission structure on move-ins
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What This Job Offers
Job Type
Full-time
Career Level
Director
