Sales Director

Bright Event Rentals LLC • Brisbane, CA

1d • $150,000 - $200,000

About The Position

The Sales Director leads the full sales function for a market, overseeing a team of Event Directors, Business Development Managers, and Event Consultants (who are supported day-to-day by an Office Team Lead). This role is responsible for driving revenue growth, building a high-performing sales culture, and ensuring every client interaction reflects our commitment to exceptional service. The Sales Director partners closely with operations, inventory, and regional/local leadership to translate strong client relationships and new business opportunities into seamless event execution. This is a player-coach role: you bring strategic vision and commercial acumen, and you also stay close enough to the business to develop your team and solve problems in real time.

Requirements

• 7+ years of sales experience, with at least 3 years in a sales leadership role managing a team.
• Experience in event rentals, hospitality, luxury services, or a related events-adjacent industry.
• Demonstrated success driving revenue growth and building high-performing sales teams.
• Strong commercial instincts with the ability to balance new business development and account retention.
• Excellent communication, negotiation, and relationship-building skills across clients, internal teams, and senior leadership.
• Experience managing across functions - working with operations, logistics, or service delivery teams to ensure execution matches the sale.
• Organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.
• Proficiency in CRM platforms and rental management or similar software systems.
• Availability and flexibility to support events, including evenings and weekends as needed.

Nice To Haves

• Familiarity with event logistics, permitting, site planning, or large-scale event production.
• Experience leading teams across multiple roles (inside sales, account management, and business development).
• Background in a PE-backed or high-growth company environment.

Responsibilities

• Lead and Develop Sales Team: Directly manage Event Directors and Business Development Managers; provide direction, coaching, and accountability to support individual and team performance.
• Oversee the Office Team Lead and Event Consultant team as an indirect reporting line, ensuring strong day-to-day sales support and client coordination.
• Set clear performance expectations, conduct regular one-on-ones and team meetings, and deliver timely, constructive feedback.
• Identify development opportunities and build a bench of talent across the sales organization.
• Foster a collaborative team culture where sales, operations, and support functions work as a unified team.
• Drive Revenue and Business Growth: Own the market’s revenue targets and lead the team to meet and exceed sales goals across all segments.
• Oversee the Business Development Manager’s pipeline, supporting new channel development, strategic partnerships, and pursuit of non-traditional opportunities.
• Partner with Event Directors to grow and retain key accounts, ensuring large-scale and complex events are managed with precision and care.
• Identify market trends, competitive dynamics, and emerging opportunities to keep Bright ahead of the curve.
• Approve pricing strategies, contract terms, and client proposals that balance revenue growth with long-term relationship value.
• Ensure Operational Alignment and Client Excellence: Partner with operations and logistics leaders to ensure sales commitments are executable and client expectations are met consistently.
• Oversee the accuracy and discipline of event details entered into the rental management system by the sales team.
• Resolve escalated client issues promptly and with a solutions-first mindset.
• Champion a high standard of client experience from first inquiry through post-event follow-up.
• Represent Bright externally through industry events, client entertainment, and community visibility.
• Reporting and Planning: Provide regular sales reporting and forecasting to regional and company leadership.
• Participate in annual budgeting and target-setting processes.
• Use CRM and rental management data to identify trends, track performance, and inform strategy.
• Collaborate with HR and leadership on hiring, onboarding, and performance management across the sales team.

Benefits

• Competitive pay + monthly bonus opportunity total compensation range $150,000 to $200,000
• Paid time off and company holidays
• Medical, Dental, and Vision Insurance
• Company-Paid Basic Life and AD&D Insurance
• Short-Term and Long-Term Disability
• Telehealth and Wellness programs
• Flexible Spending Accounts (FSAs)
• Employee Assistance Program
• 401(k) with employer matching

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed