Sales Director

Foundry Commercial•Williamsburg, VA

40d•Onsite

About The Position

Spring Arbor Williamsburg is seeking an experienced Director of Sales to lead occupancy growth and sales initiatives within our Assisted Living & Memory Care community in Williamsburg. This role is responsible for driving and maintaining high occupancy levels through strategic sales, outreach, and relationship-building efforts. The Director of Sales serves as a key ambassador for the community while leading all sales and marketing initiatives.

Requirements

Minimum 3 years of sales experience in senior living, healthcare, hospitality, or relationship-based sales
Proven success building referral partnerships, generating leads, and closing sales
Passion for serving seniors and supporting families through transitional moments
Strong communication, presentation, and organizational skills
Self-motivated, goal-oriented, and energized by networking and community outreach

Nice To Haves

Bachelor’s Degree in Business, Marketing, Communications, or related field preferred (equivalent experience considered)

Responsibilities

Conduct community tours and guide prospective residents and families through the decision-making process using relationship-based selling techniques
Build and maintain referral relationships within the local healthcare and professional community
Develop and execute strategic sales plans to maximize tours, lead generation, and move-ins
Coordinate move-ins and move-outs in partnership with Maintenance and Housekeeping teams
Promote a strong customer service culture across all departments
Enhance community visibility through networking, outreach, and public relations efforts
Recruit, coach, motivate, and manage Sales & Marketing team members when applicable
Assist with scheduling and staffing coverage for the Sales & Marketing department
Monitor payroll and timekeeping accuracy in partnership with the Business Office Manager
Manage sales and marketing budgets within approved guidelines