Sales Director, West

Planar Systems•San Francisco, CA
•Remote

About The Position

Are you ready to put your skills to work in a dynamic and growing company? Are you passionate about technology and want to see video, imagery, and data come to life on big electronic canvases? Are you ready to make a difference and assist us as we help shape the way people think about and use digital signage now and into the future?

Requirements

  • Minimum of five years of technology sales leadership experience, which includes at least 3 years of proAV experience (required).
  • Track record of demonstrated success selling and forecasting sales in the territory required.
  • Demonstrated effective communication skills; oral, written and presentation skills are required.
  • Proficiency in Microsoft Office applications required.
  • Demonstrated ability to deliver results in fast paced dynamic environment required.

Nice To Haves

  • Bachelor’s degree in business or related field or equivalent experience preferred.
  • Prior sales experience with LED and LCD displays, as well as large flat panels preferred.
  • Prior experience in proAV sales through the integration channel preferred.
  • Preference for prior experience using Salesforce.com.
  • Preference for experience with contemporary productivity and communication tools (eg Skype, Social Media, telepresence, etc)

Responsibilities

  • Refine and execute sales strategy to meet business goals in the Western territory.
  • Develop assigned team including account managers and applications engineers for sales related skills, business acumen and product knowledge.
  • Establish performance measures and evaluate effectiveness of assigned sales account managers, regional technical sales roles such as Applications Engineers, channel partners, Manufacturers’ Reps, and programs.
  • Contribute to pricing decisions by providing market intelligence, competitive information, and other market, customer, and partner feedback.
  • Identify, recruit, attain, and manage the best resellers and industry thought-leaders in the territory.
  • Solicit and participate in joint sales calls, promote marketing programs, participate/conduct trainings and product demonstrations, participate in tradeshows and model the speed, agility, aggressiveness, teamwork, and responsiveness required to win in our marketplace.
  • Actively contribute to the development of channel marketing programs - work with outbound marketing to develop and implement channel marketing programs and sales tools that grow revenue within the channel.
  • Actively contribute to the ongoing analysis, refinement and execution of business strategies.
  • Responsible for developing, executing and maintaining a successful showroom strategy across the region.
  • Develop and maintain forecast reporting and provider regular and accurate updates to leadership.
  • Communicate market and product information to business leadership team.

Benefits

  • All benefits start on first day of employment!
  • 75% employer-paid medical for employee. Family coverage also included.
  • 100% employer paid dental, and vision for employee and dependents
  • 100% employer paid long-term, short-term disability, and life insurance policy
  • 401k Match, if you’re contributing 5% we match 4%. 100% vested immediately.
  • 10 paid holidays
  • Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
  • Employee Assistance Program (EAP)
  • Flexible Spending Account (FSA)
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service