Sales Director, Strategic New Business

Criteo•Boston, MA

5d•$120,000 - $160,000•Hybrid

About The Position

We’re looking for an experienced Sales Director to join our team. This role is ideal for someone with a strong background in digital media sales across direct and programmatic channels, a consultative approach to selling, and a passion for building new business, with a particular focus on the retail vertical. The Sales Director will be responsible for driving revenue growth within an assigned territory, with a primary focus on new business development. This person should be comfortable operating in a fast-changing environment, engaging a range of decision-makers, and partnering cross-functionally to bring opportunities to life.

Requirements

5+ years of experience selling digital media solutions across channels such as Display, OLV, CTV/OTT, and Audio, both directly and programmatically.
Proven track record of top performance, consistently meeting or exceeding quota in a sales environment.
Excellent communication and storytelling skills – able to craft compelling narratives that resonate with prospective clients.
Highly organized and detail-oriented, balancing multiple priorities while maintaining high CRM hygiene.
Confident in cold outreach via calls, emails, and LinkedIn; comfortable leveraging tools like Salesforce, LinkedIn Sales Navigator, and ZoomInfo to optimize performance.
Resilient and adaptable, able to navigate objections, rejection, and evolving client needs with a problem-solving mindset.
A competitive closer with a hunter mentality – driven to win deals while actively contributing to the Boston team culture and Criteo’s broader community through collaboration and engagement.

Responsibilities

Own the full sales cycle – from prospecting to close – for new strategic advertisers
Develop and manage a pipeline of outbound opportunities, ensuring consistent progress toward quota.
Engage and build relationships with key decision-makers, from CMOs to Paid Media Specialists, by understanding their business challenges and positioning Criteo as the ideal solution.
Effectively communicate Criteo’s value proposition, leveraging case studies, industry trends, and data-driven insights to drive urgency.
Collaborate cross-functionally with internal teams, including technical implementation, creative services, data analytics, and account management, to ensure smooth client onboarding and success.
Maintain best-in-class CRM hygiene, keeping Salesforce updated with accurate, real-time activity logs and pipeline progression.
Stay ahead of industry trends and competitive landscape, positioning Criteo as the best choice for mid-market advertisers.
Travel is expected, including conferences, client meetings, and industry events.