Sales Director / Sales Manager

STIIIZY•New York, NY

8h•Onsite

About The Position

At STIIIZY, sales leadership is viewed as a craft that requires continuous improvement, study, modeling, and pride. The role involves being both a player and a coach, supporting the team and customers at their current level. Sales leaders at STIIIZY set the tone, lead from the front, own their outcomes, and elevate those around them. STIIIZY is the top-selling cannabis brand nationally, attributed to staying close to the culture and continuously building on successes. The company seeks 'A-Players' who hold themselves to high standards, view obstacles as opportunities, and operate with urgency, creativity, and clarity. Ideal candidates are genuine, maintain high standards daily, and are looking to build, grow, and lead a high-performance sales organization. The Sales Director / Sales Manager – New York will be responsible for leading, developing, and managing the state’s sales organization, driving revenue growth, account penetration, retail execution, and operational discipline. This role encompasses territory strategy, team performance, top-account growth, field execution, AR management, forecasting, promotional execution, and cross-functional alignment with Marketing, Field Marketing, Sales Ops, and Production.

Requirements

5+ years of sales leadership experience in cannabis (preferred), will consider CPG.
Proven ability to coach, develop, and hold teams accountable.
Strong analytical, planning, and forecasting skills.
Ability to operate in a fast-moving, high-growth environment.
Excellent communication and cross-functional collaboration skills.
Valid driver’s license and ability to travel statewide.

Responsibilities

Build and maintain a full market map by region, rep, account tier, and whitespace.
Identify distribution gaps and high-value new account targets.
Develop data-driven territory plans and optimized weekly routes.
Own strategy for the state’s top accounts — growth plans, visit cadence, performance expectations.
Review market trends weekly and adjust quickly.
Partner with Analytics on category insights, SKU trends, and opportunity identification.
Ride in the field with sales team at least 2x per week.
Conduct weekly 1:1s focused on performance, behaviors, and capability development.
Train sales team on negotiation, account management, sales process, and communication.
Enforce accountability around KPIs: voids, reorders, new doors, route efficiency, CAD execution.
Identify performance issues early and execute clear corrective action plans.
Lead structured weekly sales meetings with discipline and clarity.
Partner with Training to upskill new hires and tenured reps.
Audit top accounts monthly for merchandising, menu accuracy, pricing, displays, and execution.
Ensure flawless resets, launches, and promotional execution.
Drive consistent sell-in of high-velocity SKUs, new products, and promotional bundles.
Partner with Field Marketing to plan and execute prioritized CADs.
Personally visit 5–10 top accounts per month to validate execution.
Identify merchandising gaps and ensure timely corrective action.
Provide leadership with field photos, market notes, and competitive insights.
Identify and open high-value new accounts across the state.
Build strong relationships with the top 30% of accounts and key decision-makers.
Maintain a bi-weekly communication cadence with priority accounts.
Support retailers with data-driven selling plans and promotional recommendations.
Represent STIIIZY at trade shows, industry events, and key buyer meetings.
Build trust with consistent follow-through and strong execution.
Review aged AR weekly and ensure each rep is accountable for their territory.
Collaborate with Finance and Sales Ops to support collections.
Reinforce payment terms, COD requirements, and disciplined ordering behavior.
Escalate high-risk accounts early with structured recovery plans.
Work with Sales Ops on forecasting, demand planning, and territory efficiencies.
Align with Marketing on menus, pricing accuracy, promotional visibility, and brand presentation.
Collaborate with Production on inventory levels, supply planning, and sell-in strategy.
Partner with Field Marketing on CAD deployment, scheduling, and prioritization.
Provide weekly updates with market insights, risks, and opportunities.
Deliver weekly scorecards by region and rep.
Report wins, challenges, competitive intel, and actionable next steps.
Forecast weekly and monthly revenue with accuracy and discipline.
Align Sales Ops and Marketing on launches, resets, and promotional windows.
Maintain consistent, professional communication upward and downward.