Sales Director, Group Benefits

The Canada Life Assurance CompanyOttawa, ON
CA$121,000 - CA$171,000Hybrid

About The Position

At Canada Life, our purpose is to improve the financial, physical and mental well-being of Canadians. As a Sales Director, you will play a key leadership role in delivering on this purpose by leading a high-performing team of Account Executives focused on growing our small and large group benefits business in the Ottawa market. You will drive strong business results through thoughtful leadership, a client-centric approach, and meaningful partnerships with advisors, clients, and internal teams.

Requirements

  • 5+ years of Group benefits leadership experience
  • Demonstrated success leading or coaching sales teams
  • Strong understanding of group benefits products and funding arrangements
  • Proven ability to deliver results in a fast-paced, target-driven environment
  • English is required; bilingualism (English and French) is an asset.
  • Strong relationship-building and business development skills
  • Excellent communication and presentation abilities
  • Strategic thinking with the ability to translate insights into action
  • Collaborative mindset with the ability to work effectively across teams
  • Strong organizational and prioritization skills and a client-focused approach that builds trust and long-term partnerships
  • A commitment to continuous improvement and personal growth and able to bring people together to achieve shared goals
  • A balanced approach to performance, using data, insight and judgment
  • An openness to new ideas and perspectives, and a willingness to lead through change
  • Valid driver’s license and access to a vehicle
  • Ability to travel within the Ottawa and Eastern Ontario region

Nice To Haves

  • bilingualism (English and French) is an asset

Responsibilities

  • Lead and develop a high-performing team by providing coaching, mentorship and day-to-day guidance to Account Executives, including support on complex client situations and escalations.
  • Foster an inclusive, collaborative and performance-driven team environment.
  • Support individual and team development to build capability and drive engagement.
  • Execute regional sales strategies and quarterly business plans in alignment with the Regional Vice President.
  • Drive growth and retention across both small and large group benefits segments.
  • Monitor performance against key metrics and take action to ensure targets are achieved.
  • Develop and maintain trusted relationships with advisors, clients, and internal partners.
  • Collaborate closely with regional service teams to deliver an exceptional and consistent client experience.
  • Partner with head office teams on initiatives that support business growth and innovation.
  • Guide and support your team through the full sales cycle, from RFP to finalist presentations to implementation.
  • Ensure a seamless transition from sale to onboarding and ongoing account management.
  • Maintain a small portfolio of large or complex clients, where required, to support strategic opportunities.
  • Identify opportunities for cross-selling additional products and services.
  • Work with advisors and internal partners to strengthen long-term relationships and improve client outcomes.
  • Ensure client needs are understood and consistently exceeded.
  • Bring forward market insights and contribute to the development of new solutions.
  • Anticipate trends and identify opportunities to strengthen our competitive position.
  • Champion a client-first mindset and support change initiatives across the region.

Benefits

  • Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement.
  • Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being.
  • Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.
  • Financial Security: Company-matching pension plan, share ownership program and additional investment options.
  • Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!
  • Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.
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