Sales Director, Brand Partnerships SYL

Connexity | Skimlinks, a Taboola company•New York, NY

56d•$165,000 - $185,000•Hybrid

About The Position

As the Sales Director, Brand Partnerships, for ShopYourLikes, you will be a part of the spearhead of our growth, selling our unique Performance Content Sponsorship vision to leading retailers across multiple categories (e.g., home, family, fashion, beauty, retail) with high affinity against value-based consumers. You will be responsible for building strategic relationships with brands that require the same measurement standards for creator marketing as for performance media. This is a high-impact role requiring an individual who can strategically sell data-driven solutions and drive significant revenue by demonstrating how ShopYourLike’s technology and curated creator community deliver predictable, scalable performance. This is a quota-carrying sales leader and a true "hunter," accountable for driving the entire revenue cycle from prospecting to closing high-value, performance-based brand sponsorships through renewal. About ShopYourLikes & Connexity Connexity, a Taboola company, is a performance-marketing technology company that drives new customers and sales to retailers and generates premium earnings for content creators. Each year we deliver over $4 billion in sales to retailers and pay out industry-leading rates to publishers and influencers. With 30+ years of proven success in the US, UK, EMEA, and APAC, Connexity is a long-time ecommerce pioneer. ShopYourLikes is Connexity's dynamic creator monetization platform and community. As the fastest-growing division within Connexity, we are aggressively investing in social commerce. Our mission is to empower creators and connect high-converting audiences across social platforms with top brands, making us an exciting, high-growth environment for an ambitious sales leader. What we’re building: ShopYourLikes is at the forefront of the creator economy, redefining brand sponsorships by prioritizing performance accountability at all stages of the funnel. We provide a unique community of performance-focused creators who tell stories that generate intent and drive conversions. Built on 3 decades of retail performance expertise and data, ShopYourLikes has generated close to $1 Billion in sales for retailers. We move beyond vanity metrics, like social awareness and simple engagement, to deliver measurable financial accountability across the entire customer journey.

Requirements

8+ Years of Quota-Carrying Sales Experience: Proven track record in influencer, social media, or digital media sales, with a significant history of successfully closing six and seven figure deals and a focus on full-funnel brand solutions.
Domain & Relationship Expertise: Deep operational knowledge of the social commerce and creator marketing landscape. Must possess established senior-level relationships directly with brands and agencies, particularly within the Retail and CPG industries.
Strategic, Entrepreneurial Hunter: Possesses an aggressive, strategic, and high-velocity hunter mindset essential for scaling the business. Must be capable of selling the vision of a "Partner with a Pedigree" built on 30 years of retail performance expertise.
Growth Environment: Must thrive in a fast-paced, "startup" environment where ownership, initiative, and agility are key.
Player/Coach Capability: Experience balancing individual high performance with the ability to mentor and potentially lead future team members as the division expands.
Performance Data Acumen: Essential ability to read, interpret, and present performance data (e.g., ROAS, GMS, AOV) to C-suite and V-level clients, shifting the conversation to financial accountability.
Exceptional Communication: Outstanding negotiation, presentation, and verbal/written communication skills needed to convey complex value propositions simply and compellingly.
Technical Tools: Strong knowledge of Microsoft and Google presentation suites (PowerPoint/Google Slides) and expertise in CRM pipeline management and reporting (e.g., HubSpot, Salesforce).

Responsibilities

Execute Consultative Selling: Position ShopYourLikes as a performance-first solution, shifting client conversations beyond "vanity metrics" to focus on demonstrable ROI and total sales generated.
Translate Technology into Value: Lead the initial strategic discussion with brand partners, translating their specific KPIs into a tailored campaign plan. Effectively pitch the power of our proprietary casting method by showing how data signals ignite performance efficiency and optimal creator selection.
Full-Funnel Solutioning: Educate clients on how our solutions ensure success and accountability across all touchpoints of the funnel: Awareness, Consideration, Conversion, and Loyalty.
Aggressively Drive Revenue Growth & Renewals: Exceed quarterly and annual sales targets by originating, negotiating, and closing new, high-value brand partnerships. Focus on securing large, recurring sponsorships with top-tier retailers and major brands while collaborating with Campaign Management and Sales Operations teams to ensure successful delivery and client satisfaction leading to renewals.
Hunter Mentality & KPI Management: Own all sales outreach, lead generation, and meticulously manage pipeline reporting within the CRM. Expected to consistently generate a minimum number of strategic sales meetings and proposals each quarter.
Market Expertise: Leverage deep knowledge of key retail cycles and peak seasons (e.g., Cyber 5) to position creators as essential partners during high-demand periods.
External Ambassador: Comfortable representing the ShopYourLikes brand, speaking to large audiences at industry events, provoking thought leadership and sharing case studies and best practices.
Cross function Partner & Collaborator: partner closely with internal Leadership, Marketing and Product teams sharing market intelligence to evolve the product, pitch and GTM strategy.