Sales Development Representative

Postmedia

15h•Remote

About The Position

Postmedia is seeking a Sales Development Representative (SDR) for a 15-month contract, full-time, permanent position. This is a remote role based in Toronto, ON. The SDR will be responsible for creating qualified opportunities for Account Executives by initiating conversations, opening doors, and generating leads using AI-powered tools and proprietary data. This role is not a call-center position and offers a clear path for career growth within the company.

Requirements

Natural conversation starter, confident on the phone and video.
Ability to earn attention and build curiosity quickly.
Tech-forward and coachable, with an enjoyment of using AI, CRM, and data.
Hunter mentality, motivated by setting meetings and creating opportunities.
Desire to see the SDR role as a launchpad for future sales roles (e.g., Account Executive).
Experience with AI, CRM, and data analysis is preferred.

Nice To Haves

Experience in a Sales Development Representative role.
Familiarity with AI-powered sales tools.
Experience in the media or advertising industry.

Responsibilities

Review prioritized accounts and leads surfaced by AI and marketing to identify key contacts.
Conduct highly personalized outreach via phone, video, email, and LinkedIn, utilizing first-party audience and market data.
Engage in short, focused business discussions with prospects to uncover marketing needs, qualify fit, and schedule meetings for Account Executives.
Review and send AI-generated summaries and next steps following outreach.
Analyze AI-driven insights from calls, including messaging effectiveness, objection patterns, and talk ratios, for skill development.
Collaborate with the team to identify and target new prospects based on data and successful strategies.