Sales Development Representative

ROCKWOOL GroupMilton, ON
CA$65,000 - CA$85,000Onsite

About The Position

We are seeking a Sales Development Representative based in our Milton Office to join the Sales Operations team. This role is fully onsite. Ready to help build a better future for generations to come? In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions. Join us and make a difference! Your future team: The Sales Development Representative reports to the Sales Enablement Manager and will work very closely with Sales and Marketing Teams. Being the critical link between ROCKWOOL and our customers, you ensure they are presented with stone wool solutions that help to address their challenges and make a difference to people’s everyday lives.

Requirements

  • 1-3 years in a sales, marketing, or customer service role.
  • Excellent verbal and written communication skills, with the ability to build rapport quickly and adapt communication style to different audiences.
  • Strong understanding of the sales process and ability to identify customer needs and pain points.
  • Proficiency with CRM software (e.g., Microsoft Dynamics 365) and basic knowledge of marketing automation tools.
  • Ability to interpret lead data and make data-driven decisions to improve lead qualification processes.
  • Strong attention to detail, organizational skills, and the ability to manage multiple leads and follow-up activities effectively.

Nice To Haves

  • Experience in lead qualification, lead generation, or the manufacturing/construction sector is a strong plus.
  • Experience in a high-volume lead or customer service environment is preferred.
  • Familiarity with insulation products, applications, and key industry requirements in construction and manufacturing id preferred.
  • Familiarity with lead scoring models and qualification frameworks.

Responsibilities

  • Evaluate and qualify inbound leads from various channels (e.g., website, social media, email) using established criteria to determine their readiness for the sales process.
  • Initiate timely outreach to potential customers via phone, email, or other communication platforms to gather essential information and assess their needs.
  • Accurately document lead interactions, insights, and qualification details in our CRM system (Microsoft Dynamics 365) to ensure seamless handoffs to the sales team.
  • Engage with leads who are not immediately ready to speak to a salesperson, providing valuable information and periodic follow-ups to maintain interest and build relationships.
  • Work closely with sales enablement, sales representatives and the marketing team to refine lead qualification criteria, improve lead quality, and optimize lead handoff processes.
  • Track and report on key metrics such as lead conversion rates, qualification success rates, and lead source performance, offering insights to improve the lead qualification process.

Benefits

  • Comprehensive medical, dental, massage therapy, and vision plans.
  • Retirement Pension Matching Program
  • Generous PTO, paid holidays, and top up plans for maternity and paternity leave.
  • Educational Assistance & Career Growth
  • Fitness reimbursement and EAP access.
  • Company-provided PPE and programs to keep you protected
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