Sales Development Representative (Remote)

Guidebook • Raleigh, NC

1d • Remote

About The Position

Guidebook is seeking a self-starting Sales Development Representative to create new sales opportunities for its event software platform, which helps colleges and universities build connections throughout the student journey. This remote role is for someone based in the Eastern or Central time zones of the United States and works closely with a global sales team and a manager based in London. The role manages the beginning of the sales process, using strategic and creative outreach to identify prospects, uncover their challenges, and generate qualified opportunities. Compensation includes quarterly incentives based on the number and value of qualified opportunities generated and revenue from opportunities created.

In the first three months, the representative will learn Guidebook’s ideal client profiles, find qualified targets, develop outbound strategies, and use outreach to identify customer needs and secure meetings. The role includes managing outbound sequence tasks and follow-ups, calling cold and warm leads, and communicating how Guidebook can help prospects.

Within six months, the representative is expected to hit goals consistently, use social selling, share prospect insights and best practices with sales and marketing, manage outbound campaigns, and adapt campaigns to market trends. The role may include attending trade shows and Guidebook events to meet prospects and qualify opportunities. Within twelve months, the representative will help improve processes, work on projects with the manager and team, and contribute to the success of colleagues and the business. Guidebook typically attends 8 to 15 trade shows each year, with travel divided among the team based on availability.

Requirements

• Experience in sales development or lead generation.
• Resilience and willingness to make phone calls; the role focuses on phone outreach.
• Coachability and genuine curiosity about learning and staying current with market and industry trends.
• Customer-focused, consultative approach to outbound sales.
• Willingness to try new approaches, learn from failure or rejection, evaluate results, and adjust tactics.
• Enjoy speaking with people and helping them open up.
• Ability to travel and attend trade shows on Guidebook’s behalf.
• Ability to challenge perspectives and create compelling stories for customers.
• Team-oriented approach, including sharing best practices and contributing to team projects.
• Must be based in the Eastern or Central time zones of the United States.

Nice To Haves

• Experience using a parallel dialer for sales calls.

Responsibilities

• Find qualified sales targets and generate new sales opportunities through strategic, creative outbound outreach.
• Learn and apply Guidebook’s Ideal Client Profiles when developing outbound strategies.
• Identify prospects’ needs and determine whether Guidebook’s solutions may be a fit.
• Manage tasks and follow-ups from outbound sequences, including calls to cold and warm leads.
• Communicate the problems Guidebook can solve and position its solutions to secure meetings with the sales team.
• Use social selling techniques to increase prospect engagement.
• Share prospect insights, best practices, and market trends with the sales and marketing teams.
• Own outbound campaigns, identify suitable targets, and build a pipeline of opportunities.
• Adapt campaigns to market trends and insights from prospect conversations.
• Attend trade shows and Guidebook events to meet prospects and qualify opportunities as needed.
• Identify and implement process improvements to help scale the role.
• Work with the manager and team on projects and processes, often using AI tools.
• Contribute to teammates’ success and the broader business.

Benefits

• 100% paid medical, dental, and vision benefits.
• Short-term and long-term disability coverage.
• Unlimited vacation time.
• 401(k) program with matching benefit.
• Stock options.
• Company culture and virtual hangouts.
• MacBook and accessories for working from home.
• Annual company retreats.
• Quarterly compensation based on qualified opportunities generated and revenue from opportunities created.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed