Sales Counselor - Westminster Palms

Westminster Communities of Florida•Saint Petersburg, FL

11d•Onsite

About The Position

Westminster Communities of Florida is a national leader in senior living, dedicated to serving older adults. Founded in 1954, it is a fiscally strong, not-for-profit organization serving over 10,000 residents in Life Plan Communities and affordable Rental Retirement Communities. Their communities offer a range of services including independent living, assisted living, nursing care, home care, pharmacy, therapy, and affordable housing. The Westminster Palms community, located near Tampa Bay and downtown St. Petersburg, has been recognized for excellence in senior care. This role is for an Independent Living Sales Counselor to work within the Life Plan Community, aiming to maximize results and meet sales benchmarks through a structured sales system. The Sales Counselor will collaborate with the Director of Sales on lead reviews, goal setting, and sales strategies to drive traffic. This position reports directly to the Director of Sales.

Requirements

Bachelor’s degree in business or a health-related field.
Two (2) years of sales experience or equivalent combination of education and experience.
Experience preferably with seniors.
Older adult housing sales experience preferred.
CCRC sales experience preferred.
Must meet sales benchmarks: 3 sales per month, meet minimum required outbound calls made per day to database, Inquiry to Visit Ratio- 50% min, Visit to Deposit Ratio- 20% min, Deposit to Close Ratio- 15% min.

Nice To Haves

Older adult housing sales experience
CCRC sales experience

Responsibilities

Utilizing internal and external systems to increase and maintain maximum occupancy, meeting requirements set by the Sales Excellence Initiative program.
Building and maintaining long-term relationships with prospective/current residents to understand their needs, likes, and requirements.
Assisting prospective residents in selecting, visiting, and inspecting housing units.
Entering new leads and updating/maintaining current information in ENQUIRE on the same day of contact.
Managing visits and/or tours of prospective residents to the community.
Supporting the Sales Director in training back-up team members to handle incoming traffic.
Participating in 10 to 15 minute lead development/review meetings with the sales team.
Completing the Month End Conversion Report by the 3rd day of the following month.