Sales Content Specialist

Staples Canada

14h • Remote

About The Position

The Sales Content Specialist plays a critical role in enabling seller
effectiveness by developing, organizing, and optimizing high-impact,
customer-facing content.
This role transforms approved brand frameworks, product messaging, and insights
into compelling, easy-to-use sales collateral that supports consistent,
value-driven customer conversations. Working closely with Sales Enablement,
Marketing, and Merchandising partners, this individual ensures content is
relevant, on-brand, and accessible—empowering sellers to engage customers with
clarity and confidence.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience)
• 2–4 years in sales enablement, marketing, content development, or related field
• Experience developing customer-facing or sales-facing materials
• Strong content development and visual storytelling skills (PowerPoint, design tools, etc.)
• Ability to translate complex information into clear, customer-friendly messaging
• Understanding of sales processes and value-based selling principles
• Strong collaboration skills across Sales, Marketing, and Merchandising teams
• Attention to detail with a focus on brand consistency and content quality

Nice To Haves

• Certification or coursework in Sales Enablement, Content Strategy or Digital Design Tools considered an asset
• Exposure to B2B sales environments preferred
• Familiarity with content management and enablement platforms is an asset

Responsibilities

• Sales Content Development & Design
• Develop, design, and adapt customer-facing collateral (presentations, one-pagers, case studies, proposals, etc.) aligned to approved frameworks, brand standards, and messaging
• Translate complex product, category, and solution information into clear, compelling sales stories that support value-based selling
• Ensure consistency in tone, visual identity, and key value propositions across segments, verticals, and channels
• Build modular, flexible content that sellers can easily customize while maintaining brand and messaging integrity
• Continuously evolve content formats to improve usability, clarity, and customer impact
• Sales Enablement Support & Collaboration
• Partner with Sales Enablement to identify content needs aligned to sales plays, campaigns, and go-to-market priorities
• Collaborate with Marketing and Merchandising to translate approved materials into practical, seller-ready assets
• Support launch readiness by coordinating the rollout of content packages, toolkits, and messaging updates
• Gather and incorporate seller feedback to improve content relevance, usability, and effectiveness in customer interactions
• Content Management Governance
• Maintain a structured, intuitive, and searchable content repository within enablement platforms (e.g., Highspot, Salesforce, SharePoint)
• Audit and update content regularly to ensure accuracy, alignment to current offers, and lifecycle management
• Apply version control, tagging, and governance standards to ensure sellers access the right content at the right time
• Promote best practices for content usage and adherence to approval workflows
• Performance Measurement & Continuous Improvement
• Track content usage, adoption, and seller feedback to assess effectiveness
• Analyze trends to identify gaps, redundancies, and high-performing content
• Recommend improvements to content strategy, formats, and delivery to increase seller engagement and win rates
• Share insights with Sales Enablement leadership to inform ongoing priorities

Benefits

• Associate discount
• Health and Dental benefits
• RRSP/DPSP
• Performance bonuses
• Learning & Development programs
• And more...

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level