Sales BDC Agent

Harr Motor Group•Worcester, MA

6d•Onsite

About The Position

Harr Toyota & CDJR are one of the most recognized dealerships in Central Massachusetts, and our Business Development Center is the engine that drives showroom traffic. As a Sales BDR, you'll be the first voice our customers hear — handling inbound and outbound leads, setting quality appointments, and delivering a customer experience that reflects the Toyota standard of excellence. This is an office environment, phone-forward role with strong earning potential and real room to grow.

Requirements

Strong verbal and written communication skills — confident and engaging on the phone
Positive, competitive mindset with a drive to hit and exceed targets
Ability to handle a high volume of leads in a fast-paced environment while maintaining attention to detail

Nice To Haves

Prior BDC, sales, or customer service experience preferred
Familiarity with CRM software is a plus (DriveCentric experience a bonus)
Professional, reliable, and a strong team player

Responsibilities

Handle inbound and outbound calls, texts, and emails for new and pre-owned Toyota sales leads promptly and professionally
Convert leads into quality showroom appointments using proven BDC communication techniques
Follow up with unsold, uncontacted, and unsatisfied leads according to BDC cadences
Confirm appointments and conduct courtesy reminder calls to increase show rates
Log all customer interactions and appointment outcomes accurately in the CRM (DriveCentric)
Meet or exceed weekly and monthly KPIs including contact rate, appointment rate, and show rate
Collaborate with Toyota sales consultants to ensure seamless lead handoffs and a smooth customer experience
Stay informed on current Toyota models, incentives, and promotions to speak confidently with customers
Participate in team meetings, BDC trainings, and ongoing performance coaching