Sales Associate - Treasure Coast Harley-Davidson

Sonic Powersports•Stuart, FL

5d•Onsite

About The Position

The vehicle salesperson is responsible for selling vehicles and meeting dealership gross profit, volume and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling, and follow-up.

Requirements

Meeting dealership gross profit, volume, and customer satisfaction standards.
Understanding of personal work habits, prospecting, selling, and follow-up.
Ability to determine customer vehicle needs through questioning and listening.
Proficiency in demonstrating vehicles, including test drives.
Capability to explain vehicle operating features, warranty, and paperwork during delivery.
Skill in establishing personal income goals and developing strategies to meet them.
Ability to report to the Sales Manager regarding objectives, activities, reviews, and analyses.
Knowledge of incoming inventory, features, and accessories and their customer benefits.
Collaboration with service and body shop departments for vehicle reconditioning.
Participation in sales meetings and manufacturer training.
Maintenance of a prospect development system.
Maintenance of an owner follow-up system for repeat and referral business.
Ability to review and analyze actions to improve time utilization and planning.
Understanding of automobile business terminology and technological changes.
Knowledge of equity, values, and depreciation.
Understanding of federal, state, and local laws governing retail auto sales.
Ability to introduce customers to service department personnel.
Adherence to all company safety policies and procedures.
Immediate reporting of all accidents to a manager or supervisor.

Responsibilities

Determine each customer’s vehicle needs by asking questions and listening.
Demonstrate vehicles (includes test drives).
Deliver vehicles to customers, ensuring the customer understands the vehicle’s operating features, warranty, and paperwork, and laying the foundation for customer loyalty.
Establish personal income goals consistent with dealership standards of productivity and devise a strategy to meet those goals.
Report to the vehicle Sales Manager regarding objectives, planned activities, reviews, and analyses.
Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.
Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule.
Attend sales meetings and training offered by the dealership and the manufacturer.
Maintain a prospect development system.
Maintain an owner follow-up system that encourages repeat and referral business.
Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively.
Understand the terminology of the automobile business and keep abreast of technological changes in the product.
Know and understand equity and values and be able to explain depreciation to the customer.
Know and understand the federal, state, and local laws which govern retail auto sales.
Introduce customers to service department personnel to emphasize the quality and efficiency of service repairs and maintenance available in the dealership’s service department.
Follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.