Sales Associate

La-Z-Boy•Richmond, VA

2d•$50,000 - $70,000

About The Position

The Sales Associate creates sales through exceptional customer service and knowledge of La-Z-Boy’s selling process, products, and services. The role builds long-term customer relationships, supports store and Design program sales goals, and develops awareness of interior design through practical experience and interaction with a La-Z-Boy Designer. Compensation includes an hourly base wage and uncapped sales commissions. Training pay is $15 per hour for 2–6 weeks, with no commissions during training. After training, the stated average annual earning potential is $50,000–$70,000 or more, inclusive of base pay, bonus, and commission. Post-training base pay is $11 per hour, varying by location; commission rates vary from 2% to 6% by sales type, with a quarterly bonus opportunity of up to $2,000 based on individual sales goals. The role works 40 hours per week and may require evenings, weekends, and holidays according to business needs. Responsibilities include selling furniture and related offerings, supporting the Design program, delivering customer service and follow-up, helping train peers, maintaining store presentation and records, scheduling deliveries, and opening and closing the store. The position has no supervisory responsibilities. The physical environment is indoors. The role requires lifting or carrying up to 50 pounds, standing for long periods, repetitive hand motions, hearing and listening, and sometimes sitting, walking, bending, and stooping. Candidates must be able to pass a background and drug screen.

Requirements

High school diploma or equivalent.
Excellent communication, customer service, and organizational skills.
Strong interpersonal skills to communicate effectively, build rapport, and positively influence others.
Demonstrated persuasion and negotiation skills.
Ability to manage time and conflicting priorities effectively.
Ability to work effectively and productively with others as part of a team.
Ability to work the schedule and hours dictated by business needs, including evenings, weekends, and holidays as required.
Initiative to meet assigned goals, missions, and objectives, with motivation to achieve more.
Strong attention to detail.
Proficiency with Microsoft Office, including Word, Excel, Outlook, and PowerPoint.
Ability to lift and/or carry up to 50 pounds and stand for long periods.
Ability to perform repetitive hand motions and to hear and listen nearly continuously; often required to sit, walk, bend, and stoop.
Ability to pass a background and drug screen.

Nice To Haves

Previous selling experience and ability to close a sale are strongly preferred.
Bachelor’s degree in Business or a related field.

Responsibilities

Contribute to store sales goals by selling furniture, accessories, and services.
Promote the Design program and assist the Designer in achieving established sales goals.
Consistently follow the La-Z-Boy selling process to provide favorable customer experiences.
Use sales skills including approach, rapport building, needs discovery, customized presentations, objection handling, closing, follow-up, after-sale service, and continued contact with customers and prospects.
Use store promotions, marketing initiatives, and grassroots programs to maximize sales.
Maintain knowledge of existing and new product features and benefits.
Schedule professional in-home consultations and present customized room designs, product and accessory recommendations, fabric samples, and professional installation benefits.
Follow and champion the established Design process and support design-related store functions.
Provide a high level of service to current and prospective customers and ensure informative, positive experiences.
Use Podium to support customer satisfaction and follow-up.
Make sound business decisions that support customer satisfaction and a team environment.
Respond to incoming phone calls and emails; help resolve customer issues and complaints with appropriate solutions and alternatives.
Maintain positive working relationships with store employees.
Assist with training, coaching, and developing peers in product knowledge and sales processes and skills.
Promote a culture of sales and service.
Help maintain store appearance, including showroom displays, product and accessory tags, accessory catalogs, design-center fabrics, floor moves, and general cleanliness.
Accurately complete orders, collect deposits and fees, maintain customer records, and research customer payments and deliveries.
Complete daily On-Point system logs accurately.
Demonstrate urgency, enthusiasm, and excitement with customers and the store team.
Maintain knowledge of company standards, products, internal processes, and systems.
Schedule customer deliveries consistently.
Open and close the store.