Sales Associate

La-Z-Boy•Charlottesville, VA

1d•Onsite

About The Position

The Sales Associate creates sales by delivering exceptional customer service and using knowledge of La-Z-Boy products, services, and selling processes. The role builds long-term customer relationships, supports store sales and design-program goals, and develops interior-design awareness through experience and collaboration with a La-Z-Boy Designer. Earnings include an hourly base wage and uncapped sales commissions. Training pay is $15 per hour for 2–6 weeks, with no commissions during training. After training, the stated average annual earning potential is $50,000–$70,000+, including base pay, bonuses, and commissions. Post-training base pay is $11 per hour, varying by location; commission rates vary from 2% to 6% by sales type, with a quarterly bonus opportunity of up to $2,000 based on individual sales goals. The company will make a minimum-wage adjustment if base pay and commissions for a performance period fall below applicable location minimum-wage requirements. The associate sells furniture, accessories, and services; promotes the Design program; schedules home consultations; and supports design-related store functions. The role also addresses customer needs and concerns, maintains customer contact and records, assists with store operations and displays, schedules deliveries, completes required system logs, and opens and closes the store. The position is scheduled for 40 hours per week and may require evenings, weekends, and holidays. It involves standing for extended periods, repetitive hand motions, and lifting or carrying up to 50 pounds.

Requirements

High school diploma or equivalent.
Excellent communication, customer service, and organizational skills.
Strong interpersonal skills to communicate effectively, build rapport, and positively influence others.
Demonstrated persuasion and negotiation skills.
Ability to manage time and conflicting priorities effectively.
Ability to work effectively and productively as part of a team.
Ability to work the schedule and hours dictated by business needs, including evenings, weekends, and holidays as required.
Initiative and motivation to meet assigned goals, missions, and objectives and achieve more.
Strong attention to detail.
Proficiency with Microsoft Office, including Word, Excel, Outlook, and PowerPoint.
Ability to lift and/or carry up to 50 pounds and stand for long periods.
Ability to pass a background and drug screen.

Nice To Haves

Previous selling experience and the ability to close a sale are strongly preferred.
Bachelor’s degree in Business or a related field.

Responsibilities

Sell furniture, accessories, and services to contribute to store sales goals.
Promote the Design program and assist the Designer in achieving established sales goals.
Consistently follow the La-Z-Boy selling process and provide customers with a favorable experience.
Develop and apply sales skills, including customer approach, rapport building, needs discovery, customized presentations, objection handling, closing, follow-up, after-sale service, and ongoing customer contact.
Use store promotions, marketing initiatives, and grassroots programs to maximize sales.
Schedule professional home consultations and present customized room designs, product and accessory recommendations, and professional installation benefits.
Follow and champion the established Design process and support design-related store functions.
Provide high-quality service to current and prospective customers and use product knowledge and the company selling process to create positive customer experiences.
Use Podium to support customer satisfaction and follow-up.
Make sound business decisions that support customer satisfaction and a team environment.
Respond to incoming phone calls and emails and assist with customer issues or complaints by offering appropriate solutions.
Maintain positive working relationships with store employees.
Help train, coach, and develop peers on product knowledge and the selling process to support store sales goals.
Help maintain the store’s visual appearance, displays, product tags, accessory catalogs, design-center fabrics, floor moves, and cleanliness.
Accurately complete order information, collect deposits and fees, maintain customer records, and research customer payments and deliveries.
Complete daily On-Point system logs accurately.
Maintain knowledge of company standards, products, processes, and systems; demonstrate urgency and enthusiasm with customers and the store team.
Schedule customer deliveries consistently.
Open and close the store.