Sales Associate - Space Coast Harley-Davidson

Sonic Powersports•Palm Bay, FL

1d•Onsite

About The Position

The vehicle salesperson is responsible for selling vehicles and meeting dealership gross profit, volume and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling, and follow-up.

Requirements

Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.

Nice To Haves

Experience in selling vehicles.
Knowledge of dealership gross profit, volume, and customer satisfaction standards.
Ability to ask questions and listen to determine customer needs.
Proficiency in demonstrating vehicles and conducting test drives.
Skill in the vehicle delivery process, ensuring customer understanding of features, warranty, and paperwork.
Ability to establish personal income goals and develop strategies to achieve them.
Strong reporting skills to the Sales Manager.
Knowledge of incoming inventory, features, and accessories.
Collaboration skills with service and body shop departments.
Willingness to attend sales meetings and training.
Experience with prospect development systems.
Ability to maintain an owner follow-up system for repeat and referral business.
Analytical skills for reviewing and planning actions.
Understanding of automobile business terminology and technological changes.
Knowledge of equity, values, and depreciation.
Understanding of federal, state, and local laws governing retail auto sales.
Ability to introduce customers to service department personnel.

Responsibilities

Determine each customer’s vehicle needs by asking questions and listening.
Demonstrate vehicles (includes test drives).
Deliver vehicles to customers, ensuring they understand operating features, warranty, and paperwork.
Establish personal income goals consistent with dealership standards and devise a strategy to meet them.
Report to the vehicle Sales Manager regarding objectives, planned activities, reviews, and analyses.
Keep abreast of incoming inventory, features, and accessories and how they benefit customers.
Work with the service department and body shop to ensure vehicles are reconditioned as expected and on schedule.
Attend sales meetings and training offered by the dealership and the manufacturer.
Maintain a prospect development system.
Maintain an owner follow-up system that encourages repeat and referral business.
Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively.
Understand the terminology of the automobile business and keep abreast of technological changes in the product.
Know and understand equity and values and be able to explain depreciation to the customer.
Know and understand the federal, state, and local laws which govern retail auto sales.
Introduce customers to service department personnel to emphasize the quality and efficiency of service repairs and maintenance available.
Follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.