Sales Associate

Gusto, Inc.•Denver, CO

10d•$23 - $25•Hybrid

About The Position

Your role will be to help small business customers choose Gusto. Interacting with customers who sign up on our website via email, chat, and live phone interactions, you’ll help match our people platform offering to their specific business needs, exercising advisory sales skills. You’ll help them navigate an important onboarding process, demonstrating sophisticated customer success skills. Our team of over a hundred sales professionals includes folks practices across all channels and with different types of customers, but we all share deep passion and commitment to solutions selling: our company exists to solve problems for small businesses, and our sales team is a vital front door for small businesses who need and love our solutions. We have communal goals, a team spirit, and company leadership that cares about selling the right way. AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

Requirements

Sales Experience: 1 year minimum previous experience working in a high volume sales or customer service environment where you were cross selling, up-selling, or maintaining a quota / KPIs.
Customer-First Mindset: A commitment to customer empathy and ethical business practices
Drive to Excel: Passion to achieve goals and improve your craft
Strong Communicator: Excellent communication skills both via phone and email/chat
Adaptable & Driven: Motivated by challenge and adaptable to change
AI: Proven, day-to-day experience integrating AI into how you work — across writing, research, prep, and summarization as a core part of your workflow, with a track record of giving clear, useful feedback that helps improve your tools and processes

Responsibilities

Manage Inbound Volume: Handle high volume & high velocity inbound calls, chats and emails to customers at different points in the customer journey: discovery, qualification, sales, decision and onboarding
Keep Clean Records: Maintain accurate notes in Salesforce for all leads worked
Be a Trusted Advisor: Help customers select Gusto as a payroll platform
Support Onboarding: Guide customers through account setup and initial onboarding
Exhibit Customer Empathy: Demonstrate product knowledge and care for every customer interaction
Master Advisory Selling: Exercise and refine solutions selling skills for small businesses
Grow at Gusto: Participate in community and career development opportunities
Use AI-powered workflows as a core part of how you sell: running assigned tools daily, surfacing friction and inefficiencies as you find them, and collaborating with your team to influence what gets built or improved next