Sales Associate

Lancaster Hon LLC•Lancaster, CA

7h•$60,000 - $130,000•Onsite

About The Position

At Lancaster Honda, we are committed to providing exceptional vehicles and service with integrity, transparency, and care. As a locally owned and operated dealership group, we take pride in serving our community with quality vehicles, expert automotive care, and a customer-first sales experience. Our dealership is seeking an experienced Automotive Sales Associate to join our team. This position offers career growth, a positive work environment, and a competitive total compensation package.

Requirements

High school diploma or equivalent required.
Valid California Salesperson License required.
Ability to multitask in a fast-paced, customer-focused environment.
Team-oriented, flexible, and committed to maintaining a high level of customer service.
Must be authorized to work in the United States.
Must have a valid driver’s license, be able to perform driving-related job duties, and be eligible for coverage under the dealership’s insurance policy.
Employment is contingent upon successfully completing applicable pre-employment requirements, which may include background check, motor vehicle record review, and drug screening, subject to applicable law.
References may be requested.

Nice To Haves

Previous dealership sales experience preferred.
Bilingual skills preferred but not required.

Responsibilities

Approach, greet, and assist customers who enter the dealership showroom or sales lot.
Ensure the Sales Manager has an opportunity to meet each customer.
Assist customers in selecting a vehicle by asking questions, listening carefully to their responses, and suggesting alternative vehicles when appropriate.
Understand automotive industry terminology and stay current on product technology, incoming inventory, features, accessories, and related updates.
Provide thorough product information and vehicle demonstrations to prospects.
Offer test drives to prospects and follow dealership procedures to obtain proper identification before each test drive begins.
Demonstrate a high level of commitment to customer satisfaction.
Utilize the dealership’s sales control and follow-up system.
Know and understand the federal, state, and local laws that govern retail automotive sales.
Understand equity, vehicle values, and depreciation, and be able to explain these concepts to customers.
Assist with turning closed deals over to the Finance Manager, including ensuring paperwork is complete and accurate, such as insurance information and trade title documentation.
Prepare sold vehicles for customer delivery, including cleaning the vehicle, filling the gas tank, and confirming that all features are operational before customer arrival.
Deliver vehicles to customers and ensure they understand the vehicle’s operating features, warranty information, and related paperwork.
Introduce customers to service department personnel and explain the quality and efficiency of service, repairs, and maintenance available through the dealership.
Schedule the customer’s first service appointment.
Follow up on post-delivery items, tag/title work, “we-owes,” and special requests to help ensure customer expectations are met.
Maintain a prospect development and follow-up system.
Attend sales meetings, both remote and in person.
Help keep the used-vehicle department neat and clean.
Maintain a professional business appearance.
Write complete sales orders and process paperwork in accordance with established dealership policies.
Review and analyze daily, weekly, monthly, and annual performance with the Sales Manager to better utilize time and plan more effectively.
Perform other duties as assigned.