SALES CONSULTANT

Love Honda•Homosassa Springs, FL

1d•$40,000 - $85,000•Onsite

About The Position

The Sales Associate is responsible for maintaining high levels of professionalism and customer satisfaction to contribute to dealership volume and growth goals. This role involves greeting customers, handling inquiries via phone, text, e-commerce, and walk-ins, and managing customer information securely. The associate will qualify prospects, demonstrate product features, and manage sales processes using the CRM system. Key responsibilities include closing sales by overcoming objections, negotiating prices, completing trade-in appraisals, and offering financing and additional products. The role also involves preparing sales documentation, processing payments, ensuring smooth vehicle deliveries, and conducting dealership tours. Additionally, the Sales Associate will promote and organize vehicle inventories and displays, complete required training, and collaborate with management on advertising strategies. The position also includes monitoring and maintaining vehicle inventory across various platforms and ensuring the cleanliness, organization, and safety of work areas.

Requirements

Maintaining high levels of professionalism & customer satisfaction
Greet customers courteously, professionally, and in a timely manner
Ensure confidentiality and security of all customer information and data
Properly qualify prospects by understanding requirements and interests
Match prospects to various units
Demonstrate vehicles by explaining characteristics, capabilities and features
Answer incoming phone calls, text messages, e-commerce leads, and walk-in traffic professionally, in a timely manner
Document communication and follow up before, during, and after the sale using CRM
Update lead, quote, and deal status and/or stage accurately in CRM
Ensure demo riders have appropriate riding gear and have signed the Release and Waiver of Liability, Assumption of Risk, and Indemnity Agreement
Log demo riders in demo binder
Overcome objections
Ask for the sale
Negotiate price
Complete accurate trade in appraisals and book outs
Offer and explain financing, warranty, and other products and services
Prepare sale documentation
Collect payments
Ensure new and used vehicle deliveries are smooth and efficient
Complete required vehicle delivery processes and/or checklists
Take new owner photos
Request business review
Ensure customers receive introductions to PG&A and Service staff (Dealership Tour)
Promote, Maintain and Organize dealership vehicle inventories and displays daily
Complete all HR, Safety, Sales Process, and Product Training Requirements
Work directly with GM and Ownership on advertising strategies, campaigns, and promotions
Ensure implementation and execution of company policies and procedures
Monitor new and used vehicle inventory for cleanliness, condition, marketing, display, promotion, pricing, age, and accuracy
Utilize dealership website, e-commerce, and social media outlets for inventory monitoring
Inspect newly arriving vehicles
Document missing or damaged components
Add (stock in) vehicles into dealership logs, DMS
Complete deal jackets, vehicle labels, and keytags
Collect, properly identify, and store related documents, inspections, checklists, owner manuals, spare keys or other related components and items for all vehicles
Ensure safe operation of all vehicles by customers and staff
Provide assistance coordinating and facilitating off site events
Ensure cleanliness, organization, and safety of all customer and work areas
Perform other tasks as directed by Management and/or Ownership

Responsibilities

Maintaining high levels of professionalism & customer satisfaction to ensure positive contribution to dealership volume and growth goals
Ensure every customer encountered is greeted courteously, professionally, and in a timely manner
Ensure confidentiality and security of all customer information and data is of utmost priority
Properly qualify prospects by understanding requirements and interests, matching them various units, demonstrating vehicles by explaining characteristics, capabilities and features
Answer incoming phone calls, text messages, e-commerce leads, and walk-in traffic professionally, in a timely manner, documenting communication and follow up before, during, and after the sale using CRM and as directed by management.
Ensure every lead, quote, and deal status and/or stage is updated accurately in CRM.
Ensure every new and used vehicle demo rider has appropriate riding gear and has read, understands, and has signed the Release and Waiver of Liability, Assumption of Risk, and Indemnity Agreement and is logged in demo binder.
Closes sales by overcoming objections, asking for the sale, negotiating price, completing accurate trade in appraisals and book outs, offering and explaining financing, warranty, and other products and services offered by dealership.
Prepare sale documentation, collect payments, ensure new and used vehicle deliveries are smooth and efficient and all required vehicle delivery processes and/or checklists are completed, new owner photos taken, and business review requested.
Ensure every customer receives introductions to PG&A and Service staff (Dealership Tour)
Promote, Maintain and Organize dealership vehicle inventories and displays daily.
Ensure all HR, Safety, Sales Process, and Product Training Requirements are completed and maintained.
Work directly with GM and Ownership on both short and long term advertising strategies, campaigns, and promotions
Ensure implementation and execution of company policies and procedures as directed
Monitor new and used vehicle inventory monitoring for cleanliness, condition, marketing, display, promotion (including video), pricing, age, and accuracy not only on premises but also utilizing various dealership website and e-commerce and social media outlets
Inspection of newly arriving vehicles, documenting missing or damaged components
Add (stock in) vehicles into dealership logs, DMS, completing deal jackets, vehicle labels, and keytags
Collection, proper identification, and storage of related documents, inspections, checklists, owner manuals, spare keys or other related components and items for all vehicles, new, used, dealer trades, and/or consignment vehicles.
Ensure safe operation of all vehicles by customers and staff
Provide assistance coordinating and facilitating off site events
Ensure cleanliness, organization, and safety of all customer and work areas
Perform other tasks as directed by Management and/or Ownership