Sales and Marketing Manager

Benedictine•MN-Winona, MN

1d•Onsite

About The Position

The Sales & Marketing Manager leads the community’s sales and marketing efforts by building relationships, guiding families through important decisions, and creating meaningful first impressions that reflect the Benedictine experience. This position ensures the community continues to grow while delivering exceptional experiences for prospective residents and their families. Working closely with the community leadership team, this position is responsible for driving census growth through sales leadership, local marketing initiatives, and strong partnerships with referral sources and community organizations.

Requirements

3+ years of sales and/or marketing experience, preferably in senior living, healthcare, hospitality, or real estate
Proven track record of achieving occupancy/sales or revenue targets
Experience with CRM systems and lead management

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
3+ years of strategic knowledge of the senior living industry
Experience with digital marketing and social media platforms

Responsibilities

Demonstrates leadership by modeling the organization’s mission, values, and commitment to exceptional resident and family experiences.
Manages a culture of sales across the community through the implementation and management of sales initiatives, conducting sales activities.
Executes a local marketing strategy to generate qualified leads.
Generates prospects and maintains positive, productive, and impactful relationships with potential customers, families, and referral sources.
Promotes the Benedictine Mission and Core Values of Hospitality, Stewardship, Respect and Justice by bringing the Mission and Core Values into the day-to-day activities of the company.
Performs other duties, tasks and/or projects as assigned.