Sales and Marketing Manager

Uptown Alley_Uphoff Ventures LLC•Midlothian, VA

11d•Onsite

About The Position

Uptown Alley is seeking an energetic and strategic Sales and Marketing Manager to drive revenue growth and brand visibility through innovative sales initiatives and digital marketing efforts. This role blends sales leadership, event-driven marketing, and digital content strategy to maximize bookings, enhance customer engagement, and position Uptown Alley as a premier entertainment destination. You will oversee all sales activities — including corporate events, group bookings, and private functions — while also managing digital campaigns across social media, the company website, and email marketing channels. This includes creating and scheduling content, managing paid ads (Meta Business Suite), and developing branded materials through tools like Canva.

Requirements

Proven experience in Sales, Marketing, or Business Development, preferably in the hospitality, entertainment, or events industry
Strong digital marketing expertise, including social media management, paid advertising (Meta/Google), email campaigns, and website CMS platforms
Proficient in Canva and familiarity with Adobe Creative Suite a plus
Excellent written, verbal, and visual communication skills
Demonstrated ability to meet or exceed sales goals and manage client relationships
Strong organizational and multitasking abilities in a fast-paced environment
Leadership and team collaboration skills to effectively coordinate with cross-functional teams
Experience with CRM systems and standard office software (MS Office, Google Workspace)
Flexibility to work evenings, weekends, and holidays as required by business needs
Minimum 1-2 years experience with an FEC or restaurant in a managerial or leadership position.
Experience in a high-volume environment.
Excellent verbal and written communication skills
Time management skills
Leadership skills
Meticulous attention to detail
Basic working knowledge of our Customer Relationship Management (CRM) Software
Working knowledge of our Reservation and booking software.
Working knowledge of our Point-of-Sale (POS) System
Intermediate skills with Microsoft office, and Windows based PCs
Intermediate payroll and HRIS platform understanding
Self motivated, strong teamwork ethic and attitude, passion for their work, maintains professional demeanor.
English

Nice To Haves

Familiarity with Adobe Creative Suite
Previous experience at an FEC or restaurant
Basic understanding of financial analysis and budget management.
Familiarity with the latest entertainment trends and technology.
Social media proficiency
Spanish

Responsibilities

Lead sales strategies that drive group bookings, private events, and corporate partnerships to achieve monthly and annual revenue targets
Manage the end-to-end sales process: prospecting, client communication, proposals, event consultations, and post-event follow-up
Build and maintain strong relationships with clients, vendors, and community organizations
Oversee Uptown Alley’s digital presence — including social media channels (Facebook, Instagram, TikTok, LinkedIn), website updates, and online event listings
Plan and execute digital marketing campaigns using Meta Ads Manager, Google Ads, and email marketing tools
Create engaging visual content and promotional materials in Canva aligned with brand identity
Monitor campaign performance analytics and adjust strategies to optimize reach, engagement, and conversions
Collaborate with marketing and operations teams to ensure cohesive messaging across all channels
Participate in community outreach, sponsorships, and partnerships that drive awareness and guest traffic