Sales and Marketing Manager

Kalon Executive Search•New York, NY

1d•Remote

About The Position

Kalon Executive Search is partnering with an emerging health and wellness company to identify a dynamic Sales & Marketing Manager to support the launch and expansion of a premium nutritional supplement brand in the U.S. market. This is a unique opportunity to join a fast-growing organization at an early stage and play a key role in shaping its commercial strategy, brand presence, and retail growth. This is a highly visible, high-impact role reporting directly to company leadership. The Sales & Marketing Manager will oversee the development and execution of the company’s U.S. go-to-market strategy across DTC e-commerce, Amazon, digital marketing, and retail distribution channels. The ideal candidate combines strong commercial instincts with hands-on execution experience in the dietary supplement, nutraceutical, natural products, or broader consumer packaged goods (CPG) industry. This is a Remote position based in New York/ Northeast USA

Requirements

5+ years of experience in sales, marketing, or commercial management within the dietary supplement, nutraceutical, wellness, natural products, or CPG industry
Proven experience managing Amazon Seller Central for a consumer brand
Strong background in DTC e-commerce and digital performance marketing
Experience securing and managing retail distribution partnerships
Working knowledge of FDA/FTC marketing and labeling regulations for supplements or wellness products
Experience developing and managing marketing budgets and performance metrics
Entrepreneurial mindset with the ability to build processes and strategies in a fast-paced environment
Strong analytical and data-driven decision-making skills
Excellent communication, negotiation, and relationship management abilities
Ability to manage multiple priorities independently with minimal oversight

Nice To Haves

Existing relationships within natural products retail, brokers, or wellness distribution channels are highly desirable

Responsibilities

Develop and execute the company’s U.S. go-to-market and commercialization strategy
Define customer segmentation, brand positioning, and key messaging
Establish performance metrics, reporting dashboards, and growth targets across all sales channels
Partner with leadership on annual forecasting, budgeting, and strategic planning initiatives
Manage and optimize Amazon Seller Central operations, including: PPC campaigns, Listing optimization, A+ content, Brand Registry, Ratings/review strategy
Oversee the company’s DTC e-commerce platform (Shopify or similar)
Lead digital acquisition initiatives across Meta, Google, TikTok, and other paid media channels
Drive conversion rate optimization, email marketing automation, and retention strategies
Build and manage influencer, affiliate, and partnership marketing programs within the wellness space
Identify and secure new retail partnerships across natural, specialty, and mass retail channels
Manage relationships with brokers, distributors, and retail partners
Support trade marketing initiatives, promotional planning, and in-store merchandising programs
Negotiate pricing, promotional activity, and placement opportunities with retail buyers
Collaborate with creative and cross-functional partners to develop marketing collateral, packaging copy, and digital assets
Ensure all marketing materials comply with FDA and FTC regulations related to dietary supplements
Support PR, content marketing, and community engagement initiatives to increase brand visibility and consumer awareness