Sales and Marketing Director

Apple Valley Place - Clear Lake•Clear Lake, IA

About The Position

At Better Living, the Sales and Marketing Director leads outreach, occupancy growth, and brand development for a senior living community. The role builds relationships with prospective residents, families, referral sources, and the local community to promote services and maintain a strong census. The position works with the Executive Director and leadership team to support seamless move-ins and resident satisfaction, and represents the community in local and industry settings.

Requirements

Must have senior living experience.
Minimum 2–3 years of sales and marketing experience in long-term care, assisted living, senior housing, or healthcare.
Excellent communication, public speaking, and interpersonal skills.
Strong understanding of the senior care industry, including state regulations and consumer decision-making processes.
Comfortable using CRM systems to track outreach and results.
Highly organized and self-motivated, with the ability to work independently and collaboratively.
Must pass the required criminal background check to serve vulnerable adults.
Must be screened for TB and other state-required health care conditions.
Must be able to read, write, and comprehend English.

Nice To Haves

Associate or Bachelor’s degree in marketing, communications, business, or a related field preferred.

Responsibilities

Develop and execute strategic marketing plans to meet or exceed occupancy and revenue goals.
Manage the full sales cycle, including lead generation, tours, follow-up, relationship building, and closing.
Maintain accurate lead tracking, CRM data, and sales reports; analyze metrics to optimize performance.
Coordinate and host community tours, open houses, and marketing events.
Cultivate and maintain relationships with referral partners, including hospitals, physicians, senior centers, case managers, and discharge planners.
Collaborate with the Executive Director and leadership team to ensure seamless move-in experiences and support resident satisfaction.
Represent the community at local events, networking functions, and industry gatherings.
Manage advertising, digital marketing, and promotional materials in alignment with brand standards.
Maintain current knowledge of market trends, competitor activities, and regulatory changes that affect occupancy development.
Assist in training front-line staff on customer service and referral engagement techniques.
Perform other duties as assigned.