Sales and Events Associate

Goodwin Living•Alexandria, VA

3d•$60,000 - $65,000•Hybrid

About The Position

Goodwin Living is seeking a highly organized, proactive, and service-oriented Sales & Events Associate to support the launch and growth of Goodwin House Chantilly (GHC), a new entrance-fee Life Plan Community in Loudoun County. Reporting to the Director of Sales, this individual will coordinate sales events, provide administrative and marketing support, and help create a welcoming experience for prospective residents, families, and referral partners. Goodwin Living just pre-sold Goodwin House Seminary Road nine months ahead of schedule, demonstrating the remarkable brand reputation of Goodwin Living as a senior living and health care services leader in the National Capital Region. We are eager and grateful to build our presence and service to older adults in Loudoun County with Goodwin House Chantilly. The associate will support pre-opening sales efforts, helping prospects learn about a community before it is built, and continue supporting the team through opening and occupancy stabilization. Responsibilities include managing inquiries, scheduling appointments, maintaining accurate customer records, coordinating communications, and organizing events that build awareness, generate leads, and strengthen relationships with future residents. This position offers an opportunity for a successful sales professional to help shape a new community for older adults and bring the highly respected Goodwin Living brand to Loudoun County. Prior experience selling a Life Plan Community is preferred but is not required.

Requirements

Excellent oral and written communication skills, with the ability to engage respectfully with older adults, families, referral partners, and colleagues.
Strong organizational skills and attention to detail, with the ability to manage competing priorities, meet deadlines, and remain composed during busy events.
A proactive, dependable approach to work, sound judgment, and a commitment to professionalism, discretion, and follow-through.
Proficiency in Microsoft Word, Outlook, and Excel, including mail merge, spreadsheets, electronic file organization, and routine office equipment.
Accurate data entry and the ability to compile reports, interpret basic sales and event metrics, and track expenses.
Comfort using virtual meeting platforms such as Zoom and Microsoft Teams.
Ability to collaborate across departments and adapt as the community progresses from pre-opening sales to an operating community.
Flexibility to work evenings, weekends, and holidays as needed and to support events at the Sales Center and off-site locations.

Nice To Haves

Prior experience selling a Life Plan Community is preferred but is not required.
Experience with email marketing platforms, Google Analytics, or Adobe Creative Suite is preferred.

Responsibilities

Respond warmly and professionally to incoming calls, emails, and walk-in inquiries; capture relevant information and connect prospects with the appropriate Sales team member for timely follow-up.
Schedule and confirm appointments, presentations, and tours as available. Prepare materials and coordinate calendars so the team is ready for each visit.
Assist with Priority Club and reservation communications, organize application and reservation materials, and track required documents and next steps under the direction of the Sales team.
Maintain accurate customer relationship management (CRM) records, including lead sources, prospect activity, membership and reservation status, lost leads, event attendance, and follow-up tasks. Prepare reports to support sales planning and performance tracking.
Welcome guests, offer refreshments, and anticipate individual needs. Keep the Sales Center, meeting spaces, displays, and applicable tour areas clean, organized, inviting, and stocked with current materials.
Manage shared inboxes, distribute inquiries, prepare mailings, coordinate shipments, and maintain organized electronic files. Protect confidential prospect information and keep communication preferences and opt-out records current.
Monitor and replenish brochures, office supplies, refreshments, event materials, and promotional items within established purchasing procedures.
Coordinate information sessions, prospect seminars, referral partner gatherings, Priority Club and reservist events, and other sales activities at the Sales Center, off-site venues, or online.
Maintain the event calendar and planning checklists. Coordinate venues, catering, room setup, audiovisual needs, accessibility requests, supplies, and vendor arrangements within approved budgets.
Prepare invitations, confirmations, reminders, name badges, registration materials, and RSVP lists. Maintain accurate attendance records and communicate guest needs to the team.
Coordinate with internal departments, external venues, and vendors. Support setup, registration, guest hospitality, presentations, webinar technology, and breakdown; address issues promptly and professionally.
Enter event activity into the CRM, organize lead lists and photos, support timely Sales follow-up, and prepare recaps of attendance, expenses, feedback, and resulting appointments.
Work with the Sales and Marketing teams and approved vendors to coordinate email campaigns, direct mail, promotional materials, and outreach activities.
Proofread materials for accuracy, clarity, and consistent GHC and Goodwin Living branding. Coordinate updates and approvals with the appropriate team members.
Review website event listings and community information for needed updates. Help organize content and photos for approved digital and social media use, and flag inquiries or issues requiring leadership or Marketing attention.
Compile lead-source and campaign results from the CRM, check data accuracy, and identify trends for review with the Director of Sales and Marketing team.