Sales Account Manager

BELL NURSERY USA LLC•Norwood, MA

13d•$105,391 - $154,500•Hybrid

About The Position

Bell Nursery is seeking an experienced Sales Account Manager responsible for developing and managing relationships with independent garden centers, retail nurseries, landscapers, and other horticultural customers within an assigned territory. This role drives sales growth by promoting the company's live goods portfolio with a primary emphasis on shrubs and trees. The ideal candidate combines horticultural knowledge with strong sales and account management skills to deliver exceptional customer service and profitable growth.

Requirements

Bachelor's degree in Horticulture, Business, Agriculture, or related field preferred; equivalent experience considered.
3+ years of sales, account management, or nursery industry experience.
Knowledge of live goods, plant production, nursery operations, or garden center retailing.
Proven track record of meeting or exceeding sales goals.
Strong communication, negotiation, and relationship-building skills.
Proficiency with CRM systems and Microsoft Office.
Valid driver's license and willingness to travel extensively within assigned territory.

Nice To Haves

Experience selling live plants to independent garden centers or landscape customers.
Existing relationships within the nursery and horticulture industry.
Understanding of seasonal forecasting, inventory management, and merchandising.
Certified Nursery Professional (CNP), ISA, or other horticultural certifications.

Responsibilities

Manage and grow a portfolio of independent nursery and garden center accounts.
Develop annual sales plans and revenue targets for assigned customers.
Identify opportunities to increase market share and expand product placement.
Conduct regular customer visits to review inventory needs, merchandising opportunities, and seasonal programs.
Build long-term relationships with owners, buyers, and management teams.
Negotiate pricing, promotions, and seasonal contracts within company guidelines.
Prospect and secure new independent nursery and landscape accounts.
Introduce new plant varieties, programs, and product offerings.
Monitor local market trends, competitor activity, and customer needs.
Develop strategies to increase sales penetration within the territory.
Collaborate with production, growing, and logistics teams to ensure product availability and customer satisfaction.
Assist customers with forecasting and seasonal planning.
Resolve customer concerns related to quality, delivery, availability, and service.
Provide expert guidance on plant selection, merchandising, and retail performance.
Ensure high levels of customer satisfaction and retention.
Represent the company at trade shows, industry events, and customer open houses.
Stay current on horticultural trends, new plant introductions, and market developments.
Serve as a trusted advisor to customers regarding plant performance and retail best practices.