Sales Account Manager

Market Enginuity • Dallas, TX

8d • Hybrid

About The Position

Representing KERA 90.1 FM | TV 13.1, this role is for individuals who love independent journalism and are looking for the opportunity to leverage their expertise in pursuing sales opportunities, advertising agencies, and direct client relationships. The success in this role will be measured by the ability to achieve sales performance, manage sponsors, develop proposals, build relationships, and track activity in the CRM. A typical day involves hunting for new business, meeting with business leaders and agencies, engaging with existing accounts, proposing and selling sponsorship schedules, programs, and events to achieve sales goals, and serving as a media consultant. This role also involves developing and growing an account list by prospecting and engaging with new clients, utilizing familiarity with local market media and competitor dynamics, and leveraging KERA's radio and digital products. Collaboration with team members, including a Business Development Specialist, is expected for crafting proposals and utilizing audience analytics for proof of performance. The effort in this role fuels independent media in the Dallas region.

Requirements

• Experience in outside B2B sales, account development, new business development and agency management
• Knowledge of sales and marketing principles and methods for showing, promoting, and selling
• Skilled and motivated to close new business by implementing marketing strategy and tactics, and honed sales techniques
• Confidence comes from being prepared
• Strong interpersonal and communication skills, and a history developing trusted relationships
• Possess a keen understanding of digital media, and prior success selling integrated programs including on-air, digital, and events
• Broad-based business acumen with marketing knowledge across multiple key categories
• Strong understanding of the Dallas market, including decision makers, local events, and key accounts
• Possess a valid driver’s license

Nice To Haves

• Experience in cause marketing strategy and execution are a definite plus
• Familiarity with local market media and competitor dynamics
• Utilizing KERA extensive radio and digital products

Responsibilities

• Source and close new sponsors and increase revenue from existing accounts
• Maintain an account list and develop new business to consistently execute sales activities, driving revenue growth through participation in sales-related activities, including customer visits and Zoom calls
• Deliver professional, solution-based proposals to all clients and prospects that include a co-op, negotiated fee schedule, completion period, and other related requirements
• Build and maintain positive relationships with advertising agencies, sponsors, and colleagues
• Track and manage your activity by documenting activity in our CRM

Benefits

• Hybrid in office 2-days
• Health Benefits
• Company Paid Life Insurance
• Generous PTO
• Dental Benefits
• Company Paid Identity Theft Protection
• Volunteer Time
• Vision Benefits
• 401(k)
• Discount Programs
• 11-National Holidays
• Company Paid Disability insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed