Sales Account Manager

Market Enginuity•Kansas City, MO

7d•Hybrid

About The Position

Representing KCUR and Classical KC, this role involves leveraging expertise in pursuing sales opportunities, advertising agencies, and direct client relationships. The Sales Account Manager will be responsible for sourcing and closing new sponsors, increasing revenue from existing accounts, and working an account list to continuously execute sales activity. This includes participating in sales-related activities such as customer sales visits and Zoom calls, as well as qualifying, analyzing, developing, and proposing marketing solutions, broadcast and digital schedules, and programming to meet sponsor needs. Building and maintaining positive relationships with sponsors and colleagues, and tracking/managing activity in the CRM are also key aspects of the role. A typical day involves engaging with and managing existing accounts, proposing and selling sponsorship schedules, programs, and events to build relationships, achieve sales goals, and serve as a media consultant. The role also involves growing the account list by prospecting and engaging with new clients, using familiarity with the local market media and competitor dynamics to distinguish KCUR and Classical KC as a key marketing resource. Collaboration with team members, including a Business Development Specialist for proposal crafting and utilizing best-in-class materials supported by audience analytics for proof of performance, is expected. The role ensures sponsor messages air without issue and contributes to fueling independent media in the Kansas City region.

Requirements

Experience in outside B2B sales, strategic account development, and account management
Knowledge of sales and marketing principles and methods for showing, promoting, and selling
Skilled and motivated to close new business by implementing marketing strategy and tactics, and honed sales techniques
Confidence comes from being prepared
Strong interpersonal and communication skills
History developing trusted relationships
Keen understanding of digital media
Prior success selling integrated programs including on-air, digital, events
Broad-based business acumen with marketing knowledge across multiple key categories
Strong understanding of the Kansas City market including decision makers, local events, and key accounts
Possess a valid driver’s license
Must reside in or near Kansas City

Nice To Haves

Experience in cause marketing strategy and execution

Responsibilities

Source and close new sponsors and increase revenue from existing accounts
Work an account list and continuously execute sales activity to grow revenue by participating in sales-related activities including customer sales visits and Zoom calls
Qualify, analyze, develop, and propose marketing solutions, broadcast and digital schedules, and programing to meet sponsor needs
Build and maintain positive relationships with sponsors and colleagues
Track and manage activity by documenting activity in our CRM
Engage with and manage existing accounts while proposing and selling sponsorship schedules, programs and events
Build and maintain relationships, achieve/exceed sales goals and serve as a media consultant to clients
Develop and grow account list by prospecting and engaging with new clients
Collaborate with team members including a Business Development Specialist
Go to market with best-in-class materials, supported by audience analytics to provide sponsors with proof of performance