Sales Account Executive
About The Position
WROC/RochesterFirst is hiring a Sales Account Executive to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY’s universal local source for news, weather, and information across all platforms. Rochester, NY, ranked as the nation’s second most affordable housing market, offers an exceptional quality of life—with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community. WROC-TV/RochesterFirst.com in Rochester, New York is hiring an Account Executive for its Sales Department. This position works within guidelines to increase sales volume with assigned accounts, aggressively seeks new customers for both TV and digital business, executes plans and strategies set forth by sales management, maintains awareness of the competition, and maintains visibility in the community.
Requirements
- Sales experience and/or bachelor’s degree in Marketing, Advertising, Communications, or related field preferred
- At least one year's experience in sales, preferably in the media field
- Excellent communication skills, both verbal and written
- Ability to manage multiple tasks and work independently
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them
- Knowledge of CRM systems, research tools, and order creation/entry programs a plus
- Valid driver's license and reliable transportation
- Ability to work extended hours, as needed
Responsibilities
- Implements strategies to consistently grow revenue and exceed revenue goals
- Establishes credible relationships with local business community
- Makes sales calls on existing and prospective clients
- Develops new accounts and maximizes revenue on existing accounts
- Prepares and delivers sales presentations to clients
- Explains to customers how specific types of advertising will help promote their products or services
- Provides clients with information regarding rates for advertising placement in all media
- Works with clients and station personnel to develop results driven marketing solutions across multiple platforms
- Performs other duties as assigned
Benefits
- paid vacations
- holidays
- sick leave
- personal days
- health insurance plans
- Health Savings Accounts
- Flexible Spending Accounts
- 401K Retirement Plan
- paid parental leave
- dental
- vision
- Teladoc
- behavioral health services
- prescription drug coverage
- life insurance plans
- paid short term disability
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
